Consumer Responses to Corporate Social Responsibility (CSR) in China

Journal of Business Ethics 101 (2):197-212 (2011)

This research explores how consumers respond to Corporate Social Responsibility (CSR) in China with a multiproduct, comparative survey. Empirical results conclude that (1) Chinese consumers, who show a high level of awareness and trust of CSR, are more likely to transform a good CSR record into positive corporate evaluation, product association, and purchase intention; (2) Consumer responses to CSR vary across different product categories. Those firms selling experience products (vs. search and credence products) are more likely to gain consumers' positive product associations and purchase support through CSR practices; and (3) The relationships between consumer demographics and their CSR responses are not linear, and those consumers with a middle level of age and income would respond to CSR more positively. Managerial implications are provided
Keywords Philosophy   Management/Business for Professionals   Quality of Life Research   Economic Growth   Ethics
Categories (categorize this paper)
DOI 10.1007/s10551-010-0716-6
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 40,625
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

View all 14 references / Add more references

Citations of this work BETA

View all 12 citations / Add more citations

Similar books and articles


Added to PP index

Total views
31 ( #261,716 of 2,242,331 )

Recent downloads (6 months)
3 ( #627,014 of 2,242,331 )

How can I increase my downloads?


My notes

Sign in to use this feature