Semioethics and the Average Life

American Journal of Semiotics 37 (1-2):47-69 (2021)
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Concerning the public cultivation of the philosophical vocation, it can be said that some people become sowers, others become reapers, and still others, followers. However, from the followers’ perspective, sometimes the reapers may appear as sowers because they harvest ideas that they did not plant. In the context of globalization, those whose lives have been traditionally deemed “average”—and therefore insignificant—may become critical sources of inquiry for philosophy when it is seen as a way of life. I draw inspiration from semioethics, a branch of semiotics that does not focus on technical discourse, but instead advances the reflection upon signs as one of the most basic philosophical activities. With this perspective in place, even the so-called “average” person can engage in spiritual exercises, either by personally tailoring their way or by following reapers or sowers.



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Ionut Untea
Southeast University

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