Argumentation 14 (3):293-305 (2000)

Abstract
The paper reacts against the strict separation between dialectical and rhetorical approaches to argumentation and argues that argumentative discourse can be analyzed and evaluated more adequately if the two are systematically combined. Such an integrated approach makes it possible to show how the opportunities available in each of the dialectical stages of a critical discussion have been used strategically to further the rhetorical aims of the speaker or writer. The approach is illustrated with the help of an analysis of an `advertorial' published by R. J. Reynolds Tobacco Company
Keywords argumentation theory  argumentative strategy  dialectic  pragma-dialectics  rhetoric
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DOI 10.1023/A:1007857114100
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References found in this work BETA

Fallacies.C. L. Hamblin - 1970 - Vale Press.
The New Rhetoric.Charles Perelman & L. Olbrechts-Tyteca - 1957 - Philosophy Today 1 (1):4-10.
From Axiom to Dialogue.E. M. Barth & E. C. W. Krabbe - 1985 - Studia Logica 44 (2):228-230.

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