Trust and the economics of news

Journal of Mass Media Ethics 24 (2-3):110 – 126 (2009)
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Abstract

As trust in the news media continues to decline, news organizations must find ways to bolster that trust, often in the face of diminishing budgets and dwindling bottom lines. Can trust support and even bolster economic success in news organizations? We offer a multidimensional model of trust that takes into account, among other elements, considerations of risk and scope, and suggest that journalistic excellence and economic success can support each other and result in increased public trust in news media.

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