Abstract

In today's data-driven business environment, organizations increasingly rely on advanced analytics and decision support systems to gain a competitive edge. Azure AI and Machine Learning (ML) provide powerful tools for predictive analytics, enabling businesses to forecast trends, optimize processes, and make more informed decisions. By leveraging the capabilities of Microsoft Azure, businesses can integrate AI and ML into their decision-making processes, enhancing productivity and improving strategic outcomes. This paper explores how Azure's AI and ML tools can be applied to predictive analytics and decision support systems, with a focus on real-time decision-making, risk mitigation, and operational efficiency. We will discuss the key Azure services like Azure Machine Learning, Azure Cognitive Services, and Azure Databricks, as well as real-world use cases that highlight their impact on business performance. The paper will also highlight the challenges associated with implementing these technologies and suggest best practices for organizations aiming to integrate AI and ML into their systems.