Sustainable food consumption: Exploring the consumer “attitude – behavioral intention” gap [Book Review]

Abstract
Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.
Keywords attitude  behavior  consumer  food  sustainable consumption
Categories (categorize this paper)
Reprint years 2006
DOI 10.1007/s10806-005-5485-3
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 26,188
Through your library
References found in this work BETA
Not in My Body: BGH and the Rise of Organic Milk. [REVIEW]E. Melanie DuPuis - 2000 - Agriculture and Human Values 17 (3):285-295.
Ethical Beliefs' Differences of Males and Females.J. Tsalikis & M. Ortiz-Buonafina - 1990 - Journal of Business Ethics 9 (6):509-517.
Are Women More Ethical Than Men?Andrew Sikula & Adelmiro D. Costa - 1994 - Journal of Business Ethics 13 (11):859 - 871.
Food Safety and Ethics: The Interplay Between Science and Values. [REVIEW]Karsten Klint Jensen & Peter Sandøe - 2002 - Journal of Agricultural and Environmental Ethics 15 (3):245-253.

View all 6 references / Add more references

Citations of this work BETA
Do Consumers Care About Ethical-Luxury?Iain A. Davies, Zoe Lee & Ine Ahonkhai - 2012 - Journal of Business Ethics 106 (1):37-51.

View all 28 citations / Add more citations

Similar books and articles
Sustainable Computing.Dennis Mocigemba - 2006 - Poiesis and Praxis 4 (3):163-184.

Monthly downloads

Added to index

2009-01-28

Total downloads

180 ( #24,106 of 2,153,836 )

Recent downloads (6 months)

11 ( #60,325 of 2,153,836 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums