Irrational Advertising and Moral Autonomy

Journal of Business Ethics 144 (3):479-490 (2017)

Alonso Villarán
Universidad del Pacifico
This article analyzes the four main criticisms against commercial manipulative advertising : the virtue ethics criticism, the utilitarian criticism, the autonomist criticism, and the Kantian criticism. After demonstrating the weaknesses of the virtue ethics criticism, the utilitarian criticism, and the autonomist criticism, I reconstruct the latter using Kant’s conception of autonomy. In doing so, I simultaneously expand the Kantian criticism: irrational advertising not only entails treating humanity merely as means, but it also threatens moral autonomy by encouraging heteronomy and sometimes even a rebellion against the moral law.
Keywords Advertising ethics  Autonomy  Categorical Imperative  Immanuel Kant  Irrational Advertising  Manipulation
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Reprint years 2017
DOI 10.1007/s10551-015-2813-z
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References found in this work BETA

Freedom of the Will and the Concept of a Person.Harry G. Frankfurt - 1971 - Journal of Philosophy 68 (1):5-20.
The Ethics of Authenticity.Charles Taylor - 1992 - Harvard University Press.
Creating the Kingdom of Ends.Christine M. Korsgaard - 1996 - Cambridge University Press.
Justice: What's the Right Thing to Do?Michael J. Sandel (ed.) - 2009 - Farrar, Straus and Giroux.

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Schleiermacher's Predigt in Fontanes 'Vor Dem Sturm'.Gerhard vom Hofe - 2008 - In Hermann Patsch, Hans Dierkes, Terrence N. Tice & Wolfgang Virmond (eds.), Schleiermacher, Romanticism, and the Critical Arts: A Festschrift in Honor of Hermann Patsch. Edwin Mellen Press.

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