“What's love got to do with it?” Self-awareness and human mating strategies

Behavioral and Brain Sciences 23 (4):622-623 (2000)
Gangestad & Simpson make a convincing case for male and female psychological access to sexual strategies that dispose us towards both faithful long-term mating and promiscuity – according to socio- ecological conditions. However, their model fails to acknowledge how the human self-system's mediation of conduct can permit us to override voluntarily the pseudo-imperatives of optimizing inclusive fitness.
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DOI 10.1017/S0140525X0063337X
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