Behavioral momentum and behavioral economic metaphors for excessive consumption

Behavioral and Brain Sciences 23 (1):114-115 (2000)
Abstract
Metaphors “highlight and hide” different aspects of phenomena. A behavioral economic metaphor for excessive consumption highlights the contextual features of behavioral-environment relations. Can the behavioral momentum metaphor generate a representation of context that is at least as useful as that generated by behavioral economics? Maybe, maybe not; or maybe a mixed metaphor will do a better job than either alone.
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DOI 10.1017/S0140525X00472407
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