European Science Editing 43 (2):32-33 (2017)

Quan-Hoang Vuong
Phenikaa University
In this essay, we share our experience and learning about the value of, and the difficulty associated with, conducting and presenting scientific studies in ways that are both simple (understandable) and beautiful (appealing to the reader). We describe some “aha moments” of insight that led to changes in the way we approach and present research, some of the actions we took, and lessons we learned.
Keywords academic writing  scientific publication  simplicity  tenacity
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