Economics and Business Letters 10 (3):284-290 (2021)

Quan-Hoang Vuong
Phenikaa University
This short article represents the first attempt to define a new core cultural value that will enable engaging the business sector in humankind’s mission to heal nature. First, I start with defining the problem of the current business culture and the extant thinking on how to solve environmental problems, which I called “the eco-deficit culture.” Then, I present a solution to this problem by formulating the “semiconducting principle” of monetary and environmental values exchange, which I believe can generate “an eco-surplus business culture.” This work adds one new element, the eleventh cultural value, to the ten core values of progressive cultures postulated by Harrison (2000).
Keywords net environmental value (NEV)  environment-healing element  cultural values  mindsponge
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Global Mindset as the Integration of Emerging Socio-Cultural Values Through Mindsponge Processes.Quan-Hoang Vuong - 2016 - In Global Mindsets: Exploration and Perspectives. London, UK: pp. 109-126.

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