Abstract
These comments on Frederick’s “The Evolutionary Firm and Its Moral Contents” focus on two dominant themes to provide a more optimistic perspective on Frederick’s conclusions. First is the need to take a systemic orientation at the societal and ecological levels to gain a perspective on ecologizing rather than economizing. Second, is the need to take a developmental perspective, on the assumption that evolution is still occurring, and that what may be needed to get humankind to the systemic/ecologizing orientation is a higher level of awareness, greater cognitive development than is currently prevalent.
Keywords Business and Professional Ethics  Conference Proceedings
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ISBN(s) 1949-0232
DOI ruffinx200444
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