Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions [Book Review]

Journal of Business Ethics 95 (4):659 - 680 (2010)
  Copy   BIBTEX

Abstract

Current literature suggests that corporate social responsibility (CSR) can affect consumers' attitudes towards an organization and is regarded as a driver for reputation-building and fostering sustained consumer patronage. Although prior research has addressed the direct influence of CSR on consumer responses, this research examined the mediating influence of consumer's perceived organizational motives within an NGO setting.Given the heightened public attention surrounding the 2008 Beijing Olympic Games, data were collected from consumers of the Games to assess their perceptions of the International Olympic Committee's (IOC) socially responsible initiatives. We hypothesized that consumers of the Games were likely to cognitively elaborate on CSR messages by way of three specific attribution effects derived from the literature. The results show that, contingent on CSR awareness, consumers responded positively to social efforts judged to be values-driven and stakeholder-driven; and a negative response was seen for efforts judged to be strategic. These attribution effects influenced various types of patronage and perceived organizational reputation

Links

PhilArchive



    Upload a copy of this work     Papers currently archived: 92,873

External links

Setup an account with your affiliations in order to access resources via your University's proxy server

Through your library

Similar books and articles

Analytics

Added to PP
2013-09-29

Downloads
51 (#319,440)

6 months
8 (#411,508)

Historical graph of downloads
How can I increase my downloads?

References found in this work

P.Stefano Bacin, Georg Mohr, Jürgen Stolzenberg & Marcus Willaschek - 2015 - In Marcus Willaschek, Jürgen Stolzenberg, Georg Mohr & Stefano Bacin (eds.), Kant-Lexikon. Berlin: De Gruyter. pp. 1728-1868.

View all 10 references / Add more references