“Truth in Advertising”: The Beginning of Advertising Ethics in Australia

Journal of Mass Media Ethics 27 (1):46-56 (2012)
Abstract
In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1080/08900523.2011.606002
Options
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history
Request removal from index
Download options
Our Archive


Upload a copy of this paper     Check publisher's policy     Papers currently archived: 28,157
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA
The Ethics of Advertising.H. Tasman Lovell - 1926 - Australasian Journal of Philosophy 4 (1):18 – 26.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles
Towards a New Paradigm in the Ethics of Women's Advertising.John Alan Cohan - 2001 - Journal of Business Ethics 33 (4):323 - 337.
The Advertising Industry's Defense of its First Amendment Rights.John H. Crowley - 1993 - Journal of Mass Media Ethics 8 (1):5 – 16.
Teaching Ethics: The Moral Development of Educators.Elizabeth M. Tucker & Daniel A. Stout - 1999 - Journal of Mass Media Ethics 14 (2):107 – 118.
Ethical Dimensioins of Advertising Executions.Israel D. Nebenzhal & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805-815.
Ethical Dimensions of Advertising Executions.Israel D. Nebenzahl & Eugene D. Jaffe - 1998 - Journal of Business Ethics 17 (7):805 - 815.
In Defense of Advertising: A Social Perspective. [REVIEW]Barbara J. Phillips - 1997 - Journal of Business Ethics 16 (2):109-118.
Persuasive Advertising, Autonomy, and the Creation of Desire.Roger Crisp - 1987 - Journal of Business Ethics 6 (5):413 - 418.

Monthly downloads

Added to index

2012-02-01

Total downloads

48 ( #109,116 of 2,171,915 )

Recent downloads (6 months)

1 ( #326,615 of 2,171,915 )

How can I increase my downloads?

My notes
Sign in to use this feature


Discussion
Order:
There  are no threads in this forum
Nothing in this forum yet.

Other forums