“Truth in Advertising”: The Beginning of Advertising Ethics in Australia

Journal of Mass Media Ethics 27 (1):46-56 (2012)
In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference to quotes from presenters and the establishment of self-regulatory bodies, to help gain an insight into the beginning of a system to observe ethical behavior in advertising.
Keywords No keywords specified (fix it)
Categories (categorize this paper)
DOI 10.1080/08900523.2011.606002
 Save to my reading list
Follow the author(s)
My bibliography
Export citation
Find it on Scholar
Edit this record
Mark as duplicate
Revision history Request removal from index
Download options
PhilPapers Archive

Upload a copy of this paper     Check publisher's policy on self-archival     Papers currently archived: 24,392
External links
Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library
References found in this work BETA
H. Tasman Lovell (1926). The Ethics of Advertising. Australasian Journal of Philosophy 4 (1):18 – 26.

Add more references

Citations of this work BETA

No citations found.

Add more citations

Similar books and articles

Monthly downloads

Added to index


Total downloads

46 ( #105,497 of 1,924,703 )

Recent downloads (6 months)

10 ( #88,353 of 1,924,703 )

How can I increase my downloads?

My notes
Sign in to use this feature

Start a new thread
There  are no threads in this forum
Nothing in this forum yet.