Journal of Business Ethics 158 (1):81-95 (2019)

Abstract
This research proposes an explanation for the conflicting extant evidence about whether family ownership of a business promotes proactive environmental strategy. Based on insights drawn from strategic reference point theory, organizational identity theory, and the socioemotional wealth preservation perspective, we propose that family ownership has a moderated–mediated relationship with PES, with commitment as a moderator and long-term orientation as a mediator. A test using 454 China private firms with different levels of family ownership supports the hypotheses. This shows that PES as a strategy related to business ethics does not happen without commitment and long-term orientation.
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DOI 10.1007/s10551-017-3642-z
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