Abstract

This chapter discusses the task of approaching global media ethics from the Global South. The main contours of the debates about global media ethics will be summarized, as well as the reasons why these debates are important from a Global South perspective and how global media ethics can serve as an entry point into debates about the asymmetries in global media studies. The notion of decolonizing media ethics is raised within the broader context of the advances in digital media, and the applicability of the protonorm of the sacredness of life is considered from the perspective of lived experience in the Global South.