Journal of Business Ethics 77 (3):259-269 (2008)

Abstract
We re-examine the construct of Moral Hypocrisy from the perspective of normative self-interest. Arguing that some degree of self-interest is culturally acceptable and indeed expected, we postulate that a pattern of behavior is more indicative of moral hypocrisy than a single action. Contrary to previous findings, our results indicate that a significant majority of subjects exhibited fair behavior, and that ideals of caring and fairness, when measured in context of the scenario, were predictive of those behaviors. Moreover, measures of Individualism/Collectivism appear more predictive of self-interested behavior than out-of-context responses to moral ideals. Implications for research and practice are discussed.
Keywords Philosophy   Quality of Life Research   Management   Economic Growth   Ethics
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Reprint years 2007, 2008
DOI 10.1007/s10551-006-9348-2
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The Nature of Human Values.Milton Rokeach - 1973 - New York: Free Press.

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