The impact of personal and organizational moral philosophies on marketing exchange relationships: A simulation using the prisoner's dilemma game [Book Review]
Journal of Business Ethics 62 (3):253 - 265 (2005)
The purpose of this research is to examine the impact of individual and firm moral philosophies on marketing exchange relationships. Personal moral philosophies range from the extreme forms of true altruists and true egoists, along with three hybrids that represent middle ground (i.e., realistic altruists, tit-for-tats, and realistic egoists). Organizational postures are defined as Ethical Paradigm, Unethical Paradigm, and Neutral Paradigm, which result in changes to personal moral philosophies and company and industry performance. The study context is a simulation of an exchange environment using a variation of the prisoners' dilemma game. A literature review is provided in the opening section, followed by details on the simulation, discussion of the results, and the implications for theory and practice
|Keywords||moral philosophies marketing exchange relationships prisoner's dilemma game|
|Categories||categorize this paper)|
References found in this work BETA
Corporate Social Responsibility in the 21st Century: A View From the World's Most Successful Firms.Jamie Snider, Ronald Paul Hill & Diane Martin - 2003 - Journal of Business Ethics 48 (2):175-187.
Ethics Codes and Sales Professionals' Perceptions of Their Organizations' Ethical Values.Sean Valentine & Tim Barnett - 2002 - Journal of Business Ethics 40 (3):191 - 200.
The Effect of Context on Moral Intensity of Ethical Issues: Revising Jones's Issue-Contingent Model. [REVIEW]Patricia C. Kelley & Dawn R. Elm - 2003 - Journal of Business Ethics 48 (2):139 - 154.
Corporate Social Responsibility: An Examination of Individual Firm Behavior.Ronald Paul Hill, Debra Stephens & Iain Smith - 2003 - Business and Society Review 108 (3):339-364.
Supervising Unethical Sales Force Behavior: How Strong Is the Tendency to Treat Top Sales Performers Leniently? [REVIEW]Joseph A. Bellizzi & Ronald W. Hasty - 2003 - Journal of Business Ethics 43 (4):337 - 351.
Citations of this work BETA
The Effects of Managers' Moral Philosophy on Project Decision Under Agency Problem Conditions.Cheng-Li Huang & Bao-Guang Chang - 2010 - Journal of Business Ethics 94 (4):595 - 611.
The Effects of Managers’ Moral Philosophy on Project Decision Under Agency Problem Conditions.Cheng-Li Huang & Bao-Guang Chang - 2010 - Journal of Business Ethics 94 (4):595-611.
Similar books and articles
Marketers' Norms and Personal Values: An Empirical Study of Marketing Professionals. [REVIEW]Kumar C. Rallapalli, Scott J. Vitell & Sheryl Szeinbach - 2000 - Journal of Business Ethics 24 (1):65 - 75.
Artificial Morality and Artificial Law.Lothar Philipps - 1993 - Artificial Intelligence and Law 2 (1):51-63.
Interorganizational Favour Exchange and the Relationship Between Doing Well and Doing Good.Adam Nguyen & Wesley Cragg - 2012 - Journal of Business Ethics 105 (1):53-68.
The Influence of Personal and Organizational Values on Marketing Professionals' Ethical Behavior.Ishmael P. Akaah & Daulatram Lund - 1994 - Journal of Business Ethics 13 (6):417 - 430.
Morality and Personal Relationships.Hugh LaFollette - 1995 - In Personal Relationships: Love, Identity, and Morality. Blackwell.
The Referee's Dilemma. The Ethics of Scientific Communities and Game Theory.Tomislav Bracanovic - 2002 - Prolegomena 1 (1):55-74.
Fostering Ethical Marketing Decisions.Gene R. Laczniak & Patrick E. Murphy - 1991 - Journal of Business Ethics 10 (4):259 - 271.
Judging the Morality of Business Practices: The Influence of Personal Moral Philosophies. [REVIEW]Donelson R. Forsyth - 1992 - Journal of Business Ethics 11 (5-6):461 - 470.
Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study. [REVIEW]Anusorn Singhapakdi, Janet K. Marta, Kumar C. Rallapalli & C. P. Rao - 2000 - Journal of Business Ethics 27 (4):305 - 319.
Added to index2009-01-28
Total downloads24 ( #200,457 of 2,048,203 )
Recent downloads (6 months)3 ( #245,334 of 2,048,203 )
How can I increase my downloads?
There are no threads in this forum
Nothing in this forum yet.