Valuable reputation gained by altruistic behavioral patterns

Behavioral and Brain Sciences 25 (2):279-280 (2002)

On a proximate level, altruism may well be a temporally extended pattern of behavior that often seems to be maintained without extrinsic rewards (we may find it just valuable to be an altruistic person). However, recent theory and experiments have uncovered significant and often nonobvious extrinsic rewards for “altruistic” behavioral patterns. Ultimately, these patterns may mostly lead to a net benefit.
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DOI 10.1017/s0140525x02530053
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