Journal of Business Ethics 60 (3):211-220 (2005)

Due to several recent scandals, Business Ethics is now firmly embraced. Whereas in the 1980s and early 1990s there were serious doubts expressed about combining ethics and business, the link now seems to have become self-evident. Fundamental questions about the tensions between business and ethics however continue to receive little attention. In this paper, based upon a debate concerning the Fair Trade company, the strains between business and ethics are analyzed. The article shows how several great thinkers have already considered this tension. Three ways to conceptualize the tension between business and ethics have been distinguished, and these are outlined in the paper. In one approach, ethical entrepreneurship, value tensions are perceived as a source for entrepreneurship. However, this approach presupposes pluralistic ethics. Thinking only in terms of black and white is seen as blocking the ability to adequately handle the tension between business and ethics. Opting for ‘‘ethical entrepreneurship’’, as by Fair Trade, has fundamental and important consequences for the company’s communication policy.
Keywords Philosophy   Ethics   Economic Growth   Management
Categories (categorize this paper)
DOI 10.1007/s10551-005-0129-0
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 64,107
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Add more references

Citations of this work BETA

Entrepreneurship From an Islamic Perspective.Ali Aslan Gümüsay - 2015 - Journal of Business Ethics 130 (1):199-208.
SMEs and the Fallacy of Formalising CSR.Yves Fassin - 2008 - Business Ethics, the Environment and Responsibility 17 (4):364-378.
SMEs and the Fallacy of Formalising CSR.Yves Fassin - 2008 - Business Ethics: A European Review 17 (4):364-378.

View all 14 citations / Add more citations

Similar books and articles

Fair Trade: Towards an Economics of Virtue. [REVIEW]Alex Nicholls - 2010 - Journal of Business Ethics 92 (2):241 - 255.
The University and the Moral Imperative of Fair Trade Coffee.Gavin Fridell - 2004 - Journal of Academic Ethics 2 (1):141-159.
Ethical Decision Making in Fair Trade Companies.Iain A. Davies & Andrew Crane - 2003 - Journal of Business Ethics 45 (1-2):79 - 92.
Entrepreneurship, Ethics, and the Good Society.George G. Brenkert - 2002 - The Ruffin Series of the Society for Business Ethics 2002:5-43.
Ethical Value-Added: Fair Trade and the Case of Café Femenino.J. J. McMurtry - 2009 - Journal of Business Ethics 86 (S1):27 - 49.
Fair Trade in Mexico and Abroad: An Alternative to the Walmartopia?Jesús Alvarado - 2009 - Journal of Business Ethics 88 (S2):301 - 317.
A Role of Fair Trade Certification for Environmental Sustainability.Rie Makita - 2016 - Journal of Agricultural and Environmental Ethics 29 (2):185-201.


Added to PP index

Total views
24 ( #457,268 of 2,454,617 )

Recent downloads (6 months)
1 ( #449,377 of 2,454,617 )

How can I increase my downloads?


My notes