Business Ethics: A European Review 23 (4):416-429 (2014)

Abstract
This review of ethical implications of the professionalisation of sport argues that conventional sports ethics, which in the spirit of amateurism emphasise concepts of fair play, are increasingly inappropriate in professional sport. The formalist position, that fair play requires playing within the rules, is explored as are notions of playing to the rules, gamesmanship and cheating. It is argued that ethical problems in elite sport increase as a result of external factors including the celebrity of sportspeople, a tarnished image of some administrators, influences of external stakeholders , and the expectations of fans. Hence a worryingly negative picture of declining ethical standards in the face of internal and external pressures emerges, with little prospect of sports reforming from within, despite that appearing to be in a sport's best interests
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DOI 10.1111/beer.12059
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References found in this work BETA

After Virtue: A Study in Moral Theory.Alasdair C. MacIntyre - 1983 - University of Notre Dame Press.
The Ethos of Games.Fred D'Agostino - 1981 - Journal of the Philosophy of Sport 8 (1):7-18.
Virtuous Markets: The Market as School of the Virtues.Ian Maitland - 1997 - Business Ethics Quarterly 7 (1):17-31.
A Critique of Violent Retaliation in Sport.Nicholas Dixon - 2010 - Journal of the Philosophy of Sport 37 (1):1-10.

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