This paper proposes an ecological approach to the perception and interpretation of signs. The theory draws upon the ecological approach of James Gibson . It is proposed that cultural and natural perception can both be explained in terms of the direct pick-up of structured information and the Gibsonian concept of affordances without having to invoke a sharp distinction between direct and indirect perception. The application of the theory is exemplified through attention to language and to the visual and audio arts
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DOI 10.1111/j.0021-8308.2004.00242.x
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A Theory of Semiotics.Robert Scholes - 1977 - Journal of Aesthetics and Art Criticism 35 (4):476-478.

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Affordances and the Musically Extended Mind.Joel Krueger - 2013 - Frontiers in Psychology 4:1-12.

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