Cognitive Science 35 (8):1456-1488 (2011)

Abstract
Metaphor has a double life. It can be described as a directional process in which a stable, familiar base domain provides inferential structure to a less clearly specified target. But metaphor is also described as a process of finding commonalities, an inherently symmetric process. In this second view, both concepts may be altered by the metaphorical comparison. Whereas most theories of metaphor capture one of these aspects, we offer a model based on structure-mapping that captures both sides of metaphor processing. This predicts (a) an initial processing stage of symmetric alignment; and (b) a later directional phase in which inferences are projected to the target. To test these claims, we collected comprehensibility judgments for forward (e.g., “A rumor is a virus”) and reversed (“A virus is a rumor”) metaphors at early and late stages of processing, using a deadline procedure. We found an advantage for the forward direction late in processing, but no directional preference early in processing. Implications for metaphor theory are discussed
Keywords Career of metaphor  Embodied metaphor  Metaphor  Analogy  Structural alignment
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DOI 10.1111/j.1551-6709.2011.01194.x
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References found in this work BETA

Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - University of Chicago Press.
Metaphors We Live By.George Lakoff & Mark Johnson - 1980 - Ethics 93 (3):619-621.
Metaphors We Live By.Max Black - 1980 - Journal of Aesthetics and Art Criticism 40 (2):208-210.

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Citations of this work BETA

Analogy and Abstraction.Dedre Gentner & Christian Hoyos - 2017 - Topics in Cognitive Science 9 (3):672-693.

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