An Ethical Stakeholder Approach to Crisis Communication: A Case Study of Foxconn's 2010 Employee Suicide Crisis [Book Review]

Journal of Business Ethics 117 (2):371-386 (2013)

We have conducted a case study of Foxconn’s suicide crisis when 12 Foxconn employees committed suicide during the first 5 months of 2010. In this case study, we have examined Foxconn’s crisis communication strategies during the critical period and explored the failure in crisis communication in terms of the stakeholder approach. Our findings show that Foxconn adopted a mixed response strategy by trying to address the concerns of various stakeholders while refusing to take responsibility for the suicides. Foxconn’s failure in the crisis was due to its imbalanced stakeholder relations that failed to recognize employees as important stakeholders, resulting in the failure to provide the ethics of care and justice that was warranted. Our findings suggest that an ethical stakeholder approach can complement Benoit’s and Coombs’ crisis communication theories and strategies
Keywords Foxconn  Crisis communication  Crisis response strategy  Stakeholder approach  Ethics
Categories (categorize this paper)
DOI 10.1007/s10551-012-1522-0
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

Our Archive

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 38,694
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

The Politics of Stakeholder Theory.R. Edward Freeman - 1994 - Business Ethics Quarterly 4 (4):409-421.
What Stakeholder Theory is Not.Andrew C. Wicks - 2003 - Business Ethics Quarterly 13 (4):479-502.
The Stakeholder Model Refined.Yves Fassin - 2009 - Journal of Business Ethics 84 (1):113-135.

View all 14 references / Add more references

Citations of this work BETA

Two Forms of Responsibility – Organizational and Societal.Robert Albin - 2018 - Philosophy of Management 17 (2):187-201.

Add more citations

Similar books and articles

Crisis Management & Team Effectiveness: A Closer Examination.Granville King - 2002 - Journal of Business Ethics 41 (3):235 - 249.
Suicide Coverage in Newspapers: An Ethical Consideration.Elizabeth B. Ziesenis - 1991 - Journal of Mass Media Ethics 6 (4):234 – 244.
Malpractice Crisis or Communication Crisis?David W. Sumner - 1986 - Journal of Law, Medicine and Ethics 14 (3-4):205-205.
The Epistemically Virtuous Clinician.James A. Marcum - 2009 - Theoretical Medicine and Bioethics 30 (3):249-265.
Preserving Trust, Maintaining Care, and Saving Lives: Competing Feminist Values in Suicide Prevention.Norah Martin - 2011 - International Journal of Feminist Approaches to Bioethics 4 (1):164-187.


Added to PP index

Total views
48 ( #148,740 of 2,318,422 )

Recent downloads (6 months)
9 ( #116,162 of 2,318,422 )

How can I increase my downloads?

Monthly downloads

My notes

Sign in to use this feature