If-Thenism

ABSTRACTAn undemanding claim ϕ sometimes implies, or seems to, a more demanding one ψ. Some have posited, to explain this, a confusion between ϕ and ϕ*, an analogue of ϕ that does not imply ψ. If-thenists take ϕ* to be If ψ then ϕ. Incrementalism is the form of if-thenism that construes If ψ then ϕ as the surplus content of ϕ over ψ. The paper argues that it is the only form of if-thenism that stands a chance of being correct.