Abstract
I argue that Moorean theories of value have a difficult time accommodating the resonance requirement, that is, the platitude that we should value what’s valuable, while a sophisticated reflective endorsement theory of value and the resonance requirement are perfectly consistent. To this extent, a sophisticated reflective endorsement theory has a significant advantage over the Moorean approach. The reflective endorsement theory that I endorse emphasizes systematic exposure to possible sources of satisfaction, as well as a similarity principle of practical rationality