Journal of Business Ethics 94 (1):39-52 (2010)

This article examines whether the likelihood and amount of firm charitable giving in response to catastrophic events are related to firm advertising intensity, and whether industry competition level moderates this relationship. Using data on Chinese firms’ philanthropic response to the 2008 Sichuan earthquake, we find that firm advertising intensity is positively associated with both the probability and the amount of corporate giving. The results also indicate that this positive advertising intensity-philanthropic giving relationship is stronger in competitive industries, and firms in competitive industries are more likely to donate. This study thus provides evidence suggesting that even in the wake of catastrophic events, corporate philanthropic giving is strategic.
Keywords advertising intensity  catastrophic events  corporate philanthropy  corporate social responsibility  industry competition level
Categories (categorize this paper)
DOI 10.1007/s10551-009-0248-0
Edit this record
Mark as duplicate
Export citation
Find it on Scholar
Request removal from index
Revision history

Download options

PhilArchive copy

Upload a copy of this paper     Check publisher's policy     Papers currently archived: 51,756
External links

Setup an account with your affiliations in order to access resources via your University's proxy server
Configure custom proxy (use this if your affiliation does not provide a proxy)
Through your library

References found in this work BETA

Philanthropy as Strategy.A. Buchholtz, A. Carroll & D. Saiia - 2003 - Business and Society 42 (2):169-201.

View all 26 references / Add more references

Citations of this work BETA

View all 27 citations / Add more citations

Similar books and articles

Using Industry Analysis to Develop Boundary Conditions for Responding to the Social Environment.Andrea K. Young - 2007 - Proceedings of the International Association for Business and Society 18:289-293.
Country, Industry, and Firm-Level Influences on the Prevalence of Women on Corporate Boards.Johanne Grosvold & Stephen Brammer - 2009 - Proceedings of the International Association for Business and Society 20:261-277.
The Advertising Industry's Defense of its First Amendment Rights.John H. Crowley - 1993 - Journal of Mass Media Ethics 8 (1):5 – 16.


Added to PP index

Total views
88 ( #105,145 of 2,333,957 )

Recent downloads (6 months)
9 ( #69,597 of 2,333,957 )

How can I increase my downloads?


My notes