Abstract
In Max Scheler’s non-formal ethics of value, “good” is a value but by no means a “non-moral value”; rather, it is a second-order “moral value,” always appearing in the realization of first-order non-moral values. According to the relevant notion of the a priori of phenomenology, whilst all the non-moral values are given in “value cognition,” the moral value of good is self-given in “moral cognition”. The reflections and answers offered by Scheler’s non-formal ethics of value on “What is good?” constitute the foundation of a phenomenological “meta-ethics”.