Body and Society 5 (2-3):93-115 (1999)

Postmodern culture is usually defined as an age of mechanical reproduction and mechanical degeneration characterized by the eradication of performative aura. This article argues that a crucial distinction should be made between the `anti-auratic' arguments of mainstream 20th-century cultural theory, and the regenerative auratic tradition in 20th-century avant-garde performance. If Baudrillard's and Virilio's most extreme hypotheses argue that postmodern technology reduces the body to the condition of the handicapped, Marinetti, Chopin and Stelarc all demonstrate how technological modifications of the body reinforce the impact of installation art and performance art exploring individual identity. Significantly, the most interesting subtexts in Benjamin's, Baudrillard's and Virilio's arguments all qualify their accounts of the alleged `death' of aura, and in Baudrillard's case now emphasize the ways in which photography `rediscovers' aura.
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DOI 10.1177/1357034x99005002006
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References found in this work BETA

Theory of the Avant-Garde.Peter Burger - 1984 - Univ of Minnesota Press.
Pure War.Paul Virilio & Sylvère Lotringer - 2008 - Semiotext(E).
Open Sky.Paul Virilio - 1997 - Verso.

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Virilio, Stelarc and Terminal Technoculture.Nicholas Zurbrugg - 1999 - Theory, Culture and Society 16 (5-6):177-199.


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