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  1. The Expected Utility Hypothesis and the Measurability of Utility. Freidman, M. & L. Savage - 1952 - Journal of Political Economy 60:463--474.
     
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  • Games and Decisions: Introduction and Critical Survey.Robert Duncan Luce & Howard Raiffa - 1957 - New York: Wiley.
    "The best book available for non-mathematicians." — Contemporary Psychology. Superb nontechnical introduction to game theory and related disciplines, primarily as applied to the social sciences. Clear, comprehensive coverage of utility theory, 2-person zero-sum games, 2-person non-zero-sum games, n-person games, individual and group decision-making, much more. Appendixes. Bibliography. Graphs and figures.
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