Research has shown that observers automatically align their attention with another’s gaze direction. The present study investigates whether inferring another’s attended location affects the observer’s attention in the same way as observing their gaze direction. In two experiments, we used a laterally oriented virtual human head to prime one of two laterally presented targets. Experiment 1 showed that, in contrast to the agent with closed eyes, observing the agent with open eyes facilitated the observer’s alignment of attention with the primed (...) target location. Experiment 2, where either sunglasses or occluders concealed the agent’s eye direction, showed that only the agent with the sunglasses facilitated the observer’s alignment of attention with the target location. Taken together, the data demonstrate that head orientation alone is not sufficient to trigger a shift in the observer’s attention, that gaze direction is crucial to this process, and that inferring the region to which another person is attending does facilitate the alignment of attention. (shrink)

Are mechanisms for social attention influenced by culture? Evidence that social attention is triggered automatically by bottom-up gaze cues and is uninfluenced by top-down verbal instructions may suggest it operates in the same way everywhere. Yet considerations from evolutionary and cultural psychology suggest that specific aspects of one's cultural background may have consequence for the way mechanisms for social attention develop and operate. In more interdependent cultures, the scope of social attention may be broader, focusing on more individuals and relations (...) between those individuals. We administered a multi-gaze cueing task requiring participants to fixate a foreground face flanked by background faces and measured shifts in attention using eye tracking. For European Americans, gaze cueing did not depend on the direction of background gaze cues, suggesting foreground gaze alone drives automatic attention shifting; for East Asians, cueing patterns differed depending on whether the foreground cue matched or mismatched background cues, suggesting foreground and background gaze information were integrated. These results demonstrate that cultural background influences the social attention system by shifting it into a narrow or broad mode of operation and, importantly, provides evidence challenging the assumption that mechanisms underlying automatic social attention are necessarily rigid and impenetrable to culture. (shrink)