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  1. Influence of Corporate Social Responsibility on Loyalty and Valuation of Services.Ma del Mar García de los Salmones, Angel Herrero Crespo & Ignacio Rodríguez del Bosque - 2005 - Journal of Business Ethics 61 (4):369-385.
    The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multidimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data we determine the structure and components of the concept (...)
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  • Un/Ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings. [REVIEW]Katja H. Brunk - 2012 - Journal of Business Ethics 111 (4):551-565.
    Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars' exclusively consequentialist or nonconsequentialist positions, consumers' ethical judgments are a function of both these evaluation principles, illustrating that not any one scholarly definition of ethics alone is capable of capturing the content domain. The resulting conceptualisation identifies six key (...)
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  • Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty.Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet - 2012 - Journal of Business Ethics 111 (4):541-549.
    The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product brands? This study analyzes the relationship between perceived ethicality at a corporate level, and brand trust, brand affect and brand loyalty at a product level. A theoretical framework with hypothesized relationships is developed and tested in order to (...)
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  • How Corporate Social Responsibility Influences Organizational Commitment.Duygu Turker - 2008 - Journal of Business Ethics 89 (2):189-204.
    A growing number of studies have investigated the various dimensions of corporate social responsibility (CSR) in the literature. However, relatively few studies have considered its impacts on employees. The purpose of this study is to analyze how CSR affects the organizational commitment of employees based on the social identity theory (SIT). The proposed model was tested on a sample of 269 business professionals working in Turkey. The findings of the study revealed that CSR to social and non-social stakeholders, employees, and (...)
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  • Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers’ Perspective.Leslier M. Valenzuela, Jay P. Mulki & Jorge Fernando Jaramillo - 2010 - Journal of Business Ethics 93 (2):277-291.
    Customer orientation and the development of long-term relationships with customers are known conditions for growth and profit sustainability. Businesses use special treatments, inducements, and personal gestures to show their appreciation to customers. However, there are concerns about whether these inducements really create the right perceptions in customer’s mind. This study suggests that when customers believe that the firm is ethical, the inducements and special treatments received are seen in a positive light and can help develop loyalty. The hypotheses were tested (...)
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  • Impact of Customer Orientation, Inducements and Ethics on Loyalty to the Firm: Customers' Perspective. [REVIEW]Leslier M. Valenzuela, Jay P. Mulki & Jorge Fernando Jaramillo - 2010 - Journal of Business Ethics 93 (2):277 - 291.
    Customer orientation (CO) and the development of long-term relationships with customers are known conditions for growth and profit sustainability. Businesses use special treatments, inducements, and personal gestures to show their appreciation to customers. However, there are concerns about whether these inducements really create the right perceptions in customer's mind. This study suggests that when customers believe that the firm is ethical, the inducements and special treatments received are seen in a positive light and can help develop loyalty. The hypotheses were (...)
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  • A Cross-National Investigation on How Ethical Consumers Build Loyalty Toward Fair Trade Brands.Gwang-Suk Kim, Grace Y. Lee & Kiwan Park - 2010 - Journal of Business Ethics 96 (4):589 - 611.
    Although Fair Trade has recently experienced rapid growth around the world, there is lack of consumer research that investigates what determines consumers' loyalty toward Fair Trade brands. In this research, we investigate how ethical consumption values (ECV) and two mediating variables, Fair Trade product beliefs (FTPB) and Fair Trade corporate evaluation, (FTCE) determine Fair Trade brand loyalty (FTBL). On the basis of two empirical studies that use samples from the U.S. and Korea, we provide evidence demonstrating that the manner in (...)
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  • Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility. [REVIEW]Chieh-Peng Lin, Shwu-Chuan Chen, Chou-Kang Chiu & Wan-Yu Lee - 2011 - Journal of Business Ethics 102 (3):455-471.
    A company’s product-harm crises often lead to negative publicity which substantially affects purchase intention. This study attempts to examine the purchase intention and its antecedents (e.g., perceived negative publicity) during product-harm crises by simultaneously including perceived corporate ability (CA) and corporate social responsibility (CSR) as moderators. In the study’s proposed model, purchase intention is indirectly affected by perceived CA, negative publicity, and CSR via the mediation of trust and affective identification. At the same time, the influences of perceived negative publicity (...)
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  • Reconciling Corporate Citizenship and Competitive Strategy: Insights From Economic Theory.Sylvia Maxfield - 2008 - Journal of Business Ethics 80 (2):367-377.
    Neoclassical and Austrian/evolutionary economic paradigms have different implications for integrating corporate social responsibility (corporate citizenship) and competitive strategy. porter's "Five Forces" model implicitly rests on neoclassical theory of the firm and is not easily reconciled with corporate social responsibility. Resource-based models of competitive strategy do not explicitly embrace a particular economic paradigm, but to the extent their conceptualization rests on neoclassical assumptions such as imperfect factor markets and profits as rents, these models also imply a trade-off between competitive advantage and (...)
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  • Longitudinal Effects of Corporate Social Responsibility on Customer Relationships.Russell Lacey & Pamela A. Kennett-Hensel - 2010 - Journal of Business Ethics 97 (4):581 - 597.
    Despite the emergence of corporate social responsibility, the impact of CSR efforts on customer relationships remains decidedly unclear. Moreover, previous studies have examined CSR in cross-sectional, experimental, and/or artificial settings. Through field survey data collected at both the beginning (n = 750) and conclusion (n = 469) of the 2007-2008 NBA season, the authors investigate linkages between customers' perceptions of the CSR performance of an NBA team and the strength of their relationship with this same organization. With all respondents of (...)
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  • Trust as an Instance of Asymmetrical Reciprocity: An Ethics Perspective on Corporate Brand Management.Clara Gustafsson - 2005 - Business Ethics 14 (2):142-150.
  • Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
    In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. However, studies that relate business ethics to corporate brands are either purely conceptual or have been empirically conducted in relation to the field of products/goods. This is surprising because corporate brands are even more relevant in the services sector, due to the different nature of services, and the subsequent need to provide a consistent (...)
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  • Corporate Social Responsibility and Corporate Citizenship: Towards Corporate Accountability.Carmen Valor - 2005 - Business and Society Review 110 (2):191-212.
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  • CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. [REVIEW]Hongwei He & Yan Li - 2011 - Journal of Business Ethics 100 (4):673 - 688.
    This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The study finds, first, that both CSR and SQ have direct effects on brand identification and customer satisfaction and indirect effects on customer satisfaction (via brand identification) and on service brand loyalty (via customer satisfaction and via "brand identification/customer satisfaction"). Second, (...)
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  • Trust as an Instance of Asymmetrical Reciprocity: An Ethics Perspective on Corporate Brand Management.Clara Gustafsson - 2005 - Business Ethics 14 (2):142–150.
  • Evidence for Altruism: Toward a Pluralism of Prosocial Motives.C. Daniel Batson & Laura L. Shaw - 1991 - Psychological Inquiry 2 (2):107-122.
    Psychologists have long assumed that the motivation for all intentional action, including all action intended to benefit others, is egoistic. People benefit others because, ultimately, to do so benefits themselves. The empathy-altruism hypothesis challenges this assumption. It claims that empathic emotion evokes truly altruistic motivation, motivation with an ultimate goal ofbenefiting not the self but the person for whom empathy is felt. Logical and psychological distinctions between egoism and altruism are reviewed, providing a conceptualframeworkfor empirical tests for the existence of (...)
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  • The Relationship Between Perceptions of Corporate Citizenship and Organizational Commitment.Dane K. Peterson - 2004 - Business and Society 43 (3):296-319.
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