Contemporary mate preferences can provide important clues to human reproductive history. Little is known about which characteristics people value in potential mates. Five predictions were made about sex differences in human mate preferences based on evolutionary conceptions of parental investment, sexual selection, human reproductive capacity, and sexual asymmetries regarding certainty of paternity versus maternity. The predictions centered on how each sex valued earning capacity, ambition— industriousness, youth, physical attractiveness, and chastity. Predictions were tested in data from (...) 37 samples drawn from 33 countries located on six continents and five islands. For 27 countries, demographic data on actual age at marriage provided a validity check on questionnaire data. Females were found to value cues toresource acquisitionin potential mates more highly than males. Characteristics signalingreproductive capacitywere valued more by males than by females. These sex differences may reflect different evolutionary selection pressures on human males and females; they provide powerful cross-cultural evidence of current sex differences in reproductive strategies. Discussion focuses on proximate mechanisms underlying mate preferences, consequences for human intrasexual competition, and the limitations of this study. (shrink)

The literature on human mate preferences is vast but most data come from studies on college students in complex societies, who represent a thin slice of cultural variation in an evolutionarily novel environment. Here, I present data on the mate preferences of men and women in a society of hunter-gatherers, the Hadza of Tanzania. Hadza men value fertility in a mate more than women do, and women value intelligence more than men do. Women place great (...) importance on men’s foraging, and both sexes rate character as important. Unlike college students, Hadza men place considerable importance on women being hard-working, and Hadza women cite looks about as often as men do. (shrink)

Height preferences reflecting positive assortative mating for height—wherein an individual’s own height positively predicts the preferred height of their mate—have been observed in several distinct human populations and are thought to increase reproductive fitness. However, the extent to which assortative preferences for height differ strategically for short-term versus long-term relationship partners, as they do for numerous other indices of mate quality, remains unclear. We explore this possibility in a large representative sample of over 500 men and (...) women aged 15–77 from Canada, Cuba, Norway and the United States. Participants’ own heights were measured, and they indicated their height preferences for a long-term and short-term mate using graphic stimuli containing metric indices. Replicating the “male-taller norm,” participants on average preferred taller-than-average male mates, and shorter-than-average female mates. Positive assortative preferences for height were observed across sexes and samples, however the strength of these height preferences varied with relationship context for men, and not for women. Taller men preferred relatively shorter women for short-term relationships than for long-term relationships, indicating stronger assortative preferences for height in a long-term context. These results provide preliminary evidence that, in addition to mate preferences for other physical traits related to mate quality such as masculinity in the body, face, and voice, assortative preferences for height do vary as a function of expected relationship length, but this was surprisingly only observed in preferences for female height. (shrink)

Lonely hearts advertisements (LHA) published in Japan were examined in a comparative study on sexually dimorphic mate preference. I analyzed 944 LHA written by Japanese (730 by males and 214 by females) seeking short-term relationships and 780 LHA (577 by males and 203 by females) seeking long-term relationships. Some universal patterns of mate preference were confirmed and others were not. Female advertisers in both categories sought more traits than they offered; they also sought more traits than male advertisers. (...) Males tended to offer their financial and social status, and females tended to seek those traits. More females requested family commitment than males. While there was no sex difference in offering and seeking physical appearance and health, females tended to request photographs of their potential mates. Males were more likely than females to be willing to accept children from previous relationships, although there was no significant difference in refusing such children. More females seeking long-term mates requested family commitment than females seeking short-term mates. In both males and females, more advertisers seeking long-term mates offered family commitment than advertisers seeking short-term mates. Some predictions for contingent preference were also examined. One prediction confirmed was that females offering physical appearance and health sought more traits than those not doing so. However, males offering financial and social status did not make higher demands than those who did not, which does not support one prediction. (shrink)

In evolutionary psychology predictions, women’s mate preferences shift between fertile and nonfertile times of the month to reflect ancestral fitness benefits. Our meta-analytic test involving 58 independent reports was largely nonsupportive. Specifically, fertile women did not especially desire sex in short-term relationships with men purported to be of high genetic quality. The few significant preference shifts appeared to be research artifacts. The effects declined over time in published work, were limited to studies that used broader, less precise definitions (...) of the fertile phase, and were found only in published research. (shrink)

Although robust sex differences are abundant in men and women’s mating psychology, there is a considerable degree of overlap between the two as well. In an effort to understand where and when this overlap exists, the current study provides an exploration of within-sex variation in women’s mate preferences. We hypothesized that women’s intelligence, given an environment where women can use that intelligence to attain educational and career opportunities, would be: (1) positively related to their willingness to engage in (...) short-term sexual relationships, (2) negatively related to their desire for qualities in a partner that indicated wealth and status, and (3) negatively related to their endorsement of traditional gender roles in romantic relationships. These predictions were supported. Results suggest that intelligence may be one important individual difference influencing women’s mate preferences. (shrink)

A sample of 460 low-income women completed a mate preference questionnaire and surveys that assessed family background, life history, conscientiousness, sexual motives, self-ratings (e.g., looks), and current circumstances (e.g., income). A cluster analysis revealed two groups of women: women who reported a strong preference for looks and money in a short-term mate and commitment in a long-term mate, and women who reported smaller differences across mating context. Group differences were found in reported educational levels, family background, sexual (...) development, number of children, and motives for having sex. Implications for understanding individual differences in women’s mate-preference trade-offs are discussed. (shrink)

We applaud Wood, Kressel, Joshi, and Louie’s careful, nuanced meta-analysis. The evolutionary hypotheses designed to explain menstrual cycle fluctuations in mate preferences are convoluted and, based on this new meta-analysis, unnecessary because the existence of the fluctuations is not supported by the data. Evolutionary explanations are still possible if they predict women’s mate preferences rather than cyclic fluctuations in those preferences. The biosocial model provides a plausible alternative account. We emphasize the importance of improved methods (...) in future research, focusing especially on ascertainment of cycle phase. (shrink)

Parents have an influence on the formation of their children’s mate preferences. This research conducted two studies to test the relationship between parents’ education level and the gender role characteristics of ideal mate for college students, and the moderating role of urban-rural residence on this relationship. In study 1, 1,033 participants reported their explicit attitude toward gender role characteristics for an ideal mate via the Chinese Sex Role Inventory-50. In study 2, we recruited 130 participants and (...) used an implicit association test to measure their implicit attitude. Regression-based analyses showed that the higher education level of parents was significantly associated with female students’ mate preferences with high-femininity but low-masculinity traits. For male students, the higher education level of parents was associated with their explicit preferences of mates with high-masculinity but low-femininity traits. The significant moderating effect of urban-rural residence was observed in explicit preference, with the different patterns in gender groups. In conclusion, parents with higher educational attainment might bring up children who are more likely to embrace a partner with non-traditional gender roles. (shrink)

This reply addresses the issues raised by the thoughtful commentaries on Wood, Kressel, Joshi, and Louie’s meta-analysis. We maintain that menstrual cycle influences on women’s mate preferences are obtained inconsistently in the literature and are linked to research artifacts. This pattern provides little support for the simple evolutionary psychology biology-to-behavior models that inspired this research. As illustrated by the commentaries, more promising theories of human reproduction situate biological and psychological processes within societal structures.

There is broad anthropological interest in understanding how people define “insiders” and “outsiders” and how this shapes their attitudes and behaviors toward others. As such, a suite of hypotheses has been proposed to account for the varying degrees of in-group preference between individuals and societies. We test three hypotheses related to material insecurity, pathogen stress, and views of gender equality among cross-sectional and longitudinal samples of young people in Ethiopia to explore stability and change in their preferences for coethnic (...) spouses. We show that food insecurity is associated with a greater likelihood of intolerant mate preferences. We also find that young people who hold more gender equitable attitudes tended to hold more tolerant mate preferences. Finally, we find no support for the hypothesis that expected pathogen exposure is associated with intolerant mate preferences. Our results most strongly support a material insecurity hypothesis of in-group bias, which assumes that uncertainty over meeting basic needs leads people to favor those in their in-group. As such, our findings join a small but growing group of studies that highlight the importance of material insecurity for understanding tolerance, xenophobia, in-group bias, and favoritism. (shrink)

In this commentary we suggest that Fincher & Thornhill's (F&T's) parasite-stress theory of social behaviors and attitudes can be extended to mating behaviors and preferences. We discuss evidence from prior correlational and experimental studies that support this claim. We also reanalyze data from two of those studies using F&T's new parasite stress measures.

According to some psychological studies, women approaching ovulation feel the increased desire to have short-term sexual affairs with “sexy cads” while they are in long-term relations with “good dads.” I argue that this psychological property is a vestige of our evolutionary history. Early hominid females occasionally acquired good genes from top-ranking males while they were in long-term relations with low-ranking males. The Paleolithic living conditions indicate that women with the foregoing psychological trait were more likely to have viable children than (...) those without it. Sexy cads are the descendents of the top-ranking males, and good dads are the descendents of the low-ranking males. Sexy cads and good dads will continue to coexist in the future, developing better methods to detect cheaters and to escape detection. (shrink)

The finding that women are attracted to men older than themselves whereas men are attracted to relatively younger women has been explained by social psychologists in terms of economic exchange rooted in traditional sex-role norms. An alternative evolutionary model suggests that males and females follow different reproductive strategies, and predicts a more complex relationship between gender and age preferences. In particular, males' preferences for relatively younger females should be minimal during early mating years, but should become more pronounced (...) as the male gets older. Young females are expected to prefer somewhat older males during their early years and to change less as they age. We briefly review relevant theory and present results of six studies testing this prediction. Study 1 finds support for this gender-differentiated prediction in age preferences expressed in personal advertisements. Study 2 supports the prediction with marriage statistics from two U.S. cities. Study 3 examines the cross-generational robustness of the phenomenon, and finds the same pattern in marriage statistics from 1923. Study 4 replicates Study 1 using matrimonial advertisements from two European countries, and from India. Study 5 finds a consistent pattern in marriages recorded from 1913 through 1939 on a small island in the Philippines. Study 6 reveals the same pattern in singles advertisements placed by financially successful American women and men. We consider the limitations of previous normative and evolutionary explanations of age preferences and discuss the advantages of expanding previous models to include the life history perspective. (shrink)

Researchers studying human sexuality have repeatedly concluded that men place more emphasis on the physical attractiveness of potential mates than women do, particularly in long-term sexual relationships. Evolutionary theorists have suggested that this is the case because male mate value (the total value of the characteristics that an individual possesses in terms of the potential contribution to his or her mate’s reproductive success) is better predicted by social status and economic resources, whereas women’s mate value hinges on (...) signals conveyed by their physical appearance. This pattern may imply that women trade off attractiveness for resources in mate choice. Here I test whether a trade-off between resources and attractiveness seems to be occurring in the mate choice decisions of women in the United States. In addition, the possibility that the risk of mate desertion drives women to choose less attractive men as long-term mates is tested. The results were that women rated physically attractive men as more likely to cheat or desert a long-term relationship, whereas men did not consider attractive women to be more likely to cheat. However, women showed no aversion to the idea of forming long-term relationships with attractive men. Evidence for a trade-off between resources and attractiveness was found for women, who traded off attractiveness, but not other traits, for resources. The potential meaning of these findings, as well as how they relate to broader issues in the study of sex differences in the evolution of human mate choice for physical traits, is discussed. (shrink)

British marriage statistics suggest that women of breeding age choose young men. Women past breeding age who could still be raising children extend choices to include older men. After this, women do not marry. The choices of men over 50 are restricted to women between 40 and 55: past breeding but young enough to be raising children; the few men over 50 that marry choose women in this age range.

Einon's data support our original claims, although not a claim she seems to assume – of reciprocal attraction between elderly men and 20-year-old women. Implicit in her commentary is an assumption that genetic predispositions are omniscient fitness maximizers. Instead, evolutionary models assume selection-fashioned psychological mechanisms that, in the context of other mechanisms and pressures in past environments, had a positive effect on fitness relative to competing alternatives. The Over & Phillips data fit with our own data on homosexuals, and with (...) the assumption of independent modular mechanisms, rather than any existing sociocultural models. Einon also incorrectly assumes that evolutionary models have overemphasized male choice to the exclusion of female choice. (shrink)

For nearly 70 years, studies have shown large sex differences in human mate selection preferences. However, most of the studies were restricted to a limited set of mate selection criteria and to college students, and neglecting relationship status. In this study, 21,245 heterosexual participants between 18 and 65 years of age (mean age 41) who at the time were not involved in a close relationship rated the importance of 82 mate selection criteria adapted from previous studies, (...) reported age ranges for the oldest and youngest partner that they would find acceptable, and responded to 10 yes/no questions about a potential marriage partner. For nearly all mate selection criteria, women were found to be the more demanding sex, although men placed consistently more value on the physical attractiveness of a potential partner than women. Also, the effects of the participants’ age and level of education were nearly negligible. These results demonstrate the robustness of sex differences in mate selection criteria across a substantial age range. (shrink)

British marriage statistics (N = 311,564) suggest that women of breeding age choose young men. Women past breeding age who could still be raising children extend choices to include older men. After this, women do not marry. The choices of men over 50 are restricted to women between 40 and 55: past breeding but young enough to be raising children; the few men over 50 that marry choose women in this age range.

This study aims to investigate assortative mating based on mate value from male perspective. Male participants (132 Brazilian and 106 American) evaluated hypothetical “stimulus” males described in terms of physical attractiveness, social skills, and social status (each varied in high or low levels). Participants rated each stimulus and each stimulus' preferred mating partner on nine traits. The results showed that (1) positive assortative mating was expected in romantic relationships; (2) the stimulus ratings did not vary independently, suggesting that (...) class='Hi'>mate value is the result of the interaction of the characteristics of individuals; and (3) that participants expected physically attractive and healthier female partners to pair with high-status male stimuli. The American and Brazilian mating expectations were similar, minor differences indicate that Brazilian participants considered men with high levels of social skills to be more ambitious and intelligent; American participants expected men of high status to be healthier; Brazilians expect men of high status to have more attractive faces, while Americans expected these men to possess more attractive bodies; and Brazilian participants assigned more attractive bodies to men of lower status. These differences reflect the influence of economic and cultural factors on the local environment. The study contributes to the understanding of the construction of market value and reveals that male expectations are in line with human mating preferences. The investigation of mating expectations can be a rich approach to investigate socio-cultural aspects that are related to mating in different cultures. (shrink)

According to the research on the influence of resources on mate selection, the amount of financial resources affects an individual’s choice of "luxuries" and "necessities" among mate selection cues, while the amount of time resources affects cue diversity. However, for a long time, researchers only paid attention to the impact of financial resources and ignored the role of time resources. Therefore, this paper draws lessons from the relevant research on the influence of time on decision-making and proposes to (...) study mate selection from the perspective of decision-making. Additionally, current research concerning the influence of resources on the choice of a spouse focuses more on results and neglects to examine the process. Therefore, based on the relevant theories, this paper makes several theoretical assumptions regarding the influence mechanism of resource availability on mate choice decisions, gender differences and the actor-partner effect. (shrink)

We used 7,415 advertisements published in Spain to analyze traits sought/offered by men and women from different age groups. Findings regarding age, socioeconomic status, and physical attractiveness requirements support evolutionary predictions about mate preferences. However, changes in trait preferences among women under 40 appear to be contingent on Spain’s socioeconomic transformation. Women under 40 seek mainly physical attractiveness in men, whereas those over 40 seek mainly socioeconomic status. The trait most sought by men in all age groups (...) is physical attractiveness. Traits sought and offered by advertisers may be conditioned by the personal situation of the advertiser. Mean age of advertisers (around their forties) and Spain’s social indicators suggest that the majority of advertisers have been unsuccessful in the mating arena at the conventional age. (shrink)

Most research on mate choice in modern societies is based on data that may or may not reflect actual mating behavior (e.g., stated preferences, personal advertisements). In the present study, real-life matings were reported by a large representative sample of men and women (N = 1,133). These data were used to test an evolutionary model in which mate choice is hypothesized to depend on resources potentially contributed to reproduction by each sex. Consistent with the model, it was (...) found that (a) men (but not women) of higher social status acquire more mating partners, suggesting that male status is an important criterion in female choice; (b) women’s (but not men’s) number of partners decreases linearly with age, suggesting that female reproductive potential is an important criterion in male choice; and (c) women (but not men) display a significant relationship between marital dissolution and promiscuity, suggesting that female sexual exclusivity is an important criterion in male choice. These results are discussed in relation to understanding mate choice mechanisms from behavioral data. (shrink)

There is substantial evidence that in human mate choice, females directly select males based on male display of both physical and behavioral traits. In non-humans, there is additionally a growing literature on indirect mate choice, such as choice through observing and subsequently copying the mating preferences of conspecifics (mate choice copying). Given that humans are a social species with a high degree of sharing information, long-term pair bonds, and high parental care, it is likely that human (...) females could avoid substantial costs associated with directly searching for information about potential males by mate choice copying. The present study was a test of whether women perceived men to be more attractive when men were presented with a female date or consort than when they were presented alone, and whether the physical attractiveness of the female consort affected women’s copying decisions. The results suggested that women’s mate choice decision rule is to copy only if a man’s female consort is physically attractive. Further analyses implied that copying may be a conditional female mating tactic aimed at solving the problem of informational constraints on assessing male suitability for long-term sexual relationships, and that lack of mate choice experience, measured as reported lifetime number of sex partners, is also an important determinant of copying. (shrink)

Gangestad & Simpson review sexual selection theory and discuss their work on fluctuating asymmetry and mate preference in humans. We question some aspects of their account and mention problems with the data. We also suggest that more theoretical work on complex but realistic mating systems is required.

Individuals are often restricted to indirect cues when assessing the mate value of a potential partner. Females of some species have been shown to copy each other’s choice; in other words, the probability of a female choosing a particular male increases if he has already been chosen by other females. Recently it has been suggested that mate-choice copying could be an important aspect of human mate choice as well. We tested one of the hypotheses, the so-called wedding (...) ring effect—that women would prefer men who are already engaged or married—in a series of live interactions between men and women. The results show that women do not find men signaling engagement, or being perceived as having a partner, more attractive or higher in socioeconomic status. Furthermore, signs of engagement did not influence the women’s reported willingness to engage in short-term or long-term relationships with the men. Thus, this study casts doubt on some simplified theories of human mate-choice copying, and alternative, more complex scenarios are outlined and discussed. (shrink)

Humans have a complex and dynamic mating system, and there is evidence that our modern sexual preferences stem from evolutionary pressures. In the current paper we explore male use of a dual mating strategy: simultaneously pursuing both a long-term relationship (pair-bonding) as well as short-term, extra-pair copulations (variety-seeking). The primary constraint on such sexual pursuits is partner preferences, which can limit male behavior and hence cloud inferences about male preferences. The aim of this study was to investigate (...) heterosexual male mating preferences when largely unconstrained by female partner preferences. In service of this goal, female full-service sex workers (N = 6) were surveyed on the traits and behaviors of their male clients (N = 516) and iterative cluster analysis was used to identify male mating typologies. Two clusters emerged: clients seeking a pair-bonding experience and clients seeking a variety experience. Results also suggested that romantically committed men were more likely to seek a variety experience than a relationship experience. We conclude that men desire both pair-bonding and sexual variety, and that their preference for one might be predicted by fulfilment of the other. These findings have implications for relationships, providing insight into motivations for male infidelity. (shrink)

The fitness of a eukaryote hinges on the coordinated function of the products of its nuclear and mitochondrial genomes in achieving oxidative phosphorylation. I propose that sexual selection plays a key role in the maintenance of mitonuclear coadaptation across generations because it enables pre-zygotic sorting for coadapted mitonuclear genotypes. At each new generation, sexual reproduction creates new combinations of nuclear and mitochondrial genes, and the potential arises for mitonuclear incompatibilities and reduced fitness. In reviewing the literature, I hypothesize that individuals (...) engaged in mate choice select partners with correct species-typical mitochondrial and nuclear genotypes as well as individuals with highly functional cellular respiration. The implication is that mate choice for compatible nuclear and mitochondrial genes can play a significant role in generating the patterns of ornamentation and preferences observed in animals. A number of testable predictions emerge from this mitonuclear compatibility hypothesis of sexual selection. Products of mitochondrial and nuclear genes co-function to enable cellular respiration, so it is critical that compatible mitochondrial and nuclear genes be matched each generation. I propose that a core function of mate choice is selection for mitochondrial and nuclear genes that create compatible and functional combinations in offspring. (shrink)

During human evolutionary history, there were “trade-offs” between expending time and energy on child-rearing and mating, so both men and women evolved conditional mating strategies guided by cues signaling the circumstances. Many short-term matings might be successful for some men; others might try to find and keep a single mate, investing their effort in rearing her offspring. Recent evidence suggests that men with features signaling genetic benefits to offspring should be preferred by women as short-term mates, but there are (...) trade-offs between a mate's genetic fitness and his willingness to help in child-rearing. It is these circumstances and the cues that signal them that underlie the variation in short- and long-term mating strategies between and within the sexes. Key Words: conditional strategies; evolutionary psychology; fluctuating asymmetry; mating; reproductive strategies; sexual selection. (shrink)

In this paper, I critique arguments made by philosopher David Buller against central evolutionary-psychological explanations of human mating. Specifically, I aim to rebut his criticisms of Evolutionary Psychology regarding (1) women's long-term mating preferences for high-status men; (2) the evolutionary rationale behind men's provisioning of women; (3) men's mating preferences for young women; (4) women's adaptation for extra-pair sex; (5) the sex-differentiated evolutionary theory of human jealousy; and (6) the notion of mate value. In sum, I aim (...) to demonstrate that Buller's arguments contra Evolutionary Psychologists are left wanting. (shrink)