Three studies address the role of social consensus on evaluative standards in different comparative contexts. Previous research has documented that self-categorisation at the individual or group level changes social comparison effects in terms of assimilation and contrast. With regard to self-ratings of physical attractiveness, the present studies show that people who focus on group membership can benefit from including outstanding others in their reference group, whereas people who focus on their individual attributes run the risk of self-devaluation. It is argued (...) that high consensus strengthens the association between evaluative standards and group membership and renders the inclusion of outstanding others more likely. Study 3 shows that the need to protect self-esteem moderates the influence of perceived consensus. Stressing the individual self led participants who received negative feedback to exclude outstanding others when consensus was low. Stressing the social self, however, led participants to include outstanding others when consensus was high. (shrink)

Two studies examined how different linguistic forms affect the way in which people access memories of former close relationships that are irrevocably over. Remembering former relationships can activate either positive or negative attitudes. Whether people feel sorrow that bygones are in fact bygones depends on attitudinal valence, but also on the linguistic form in which people express their attitudes. More abstract linguistic forms prevent people from retrieving specific and detailed memories, and thus prompt them to generating more counterfactual thoughts and (...) to experience stronger regret. In contrast, more concrete linguistic forms lead people to remember their personal past more vividly and accurately, and this subjective impression can forestall counterfactual thinking. Study 2 further shows that people are more prone to generate counterfactual thoughts when they focus on the final stage of their relationships rather than the beginning even when the valence of recalled attitudes and objective time are controlled. (shrink)

Research on temporal comparison has shown that people dissociate themselves from their past to attain a positive self view. Social comparison research has demonstrated that the distinctness of contextually activated information determines whether a recalled self exerts assimilation or contrast effects on the current self. However, hardly any study addressed individual differences. Also, very little is known about whether the ease or difficulty to date past events and experiences influences current self-judgments. We present a new scale capturing the degree of (...) the current self time extension. Three studies support the notion that temporal self-extension determines how past selves are accessed and processed, regarding both the abstractness with which self-knowledge is retrieved and the experienced temporal distance to the past. These findings have important implications for temporal as well as social comparison processes. (shrink)