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  1.  94
    Influence of Corporate Social Responsibility on Loyalty and Valuation of Services.Ma del Mar García de los Salmones, Angel Herrero Crespo & Ignacio Rodríguez del Bosque - 2005 - Journal of Business Ethics 61 (4):369-385.
    The study of corporate social responsibility has been the object of much research in recent decades, although there is a need to continue investigating its benefits as a marketing tool. In the current work we adopt a multidimensional perspective of social responsibility, and we carry out market research to determine the perceptions of users of mobile telephone services about economic, legal, ethical and social aspects of their operating companies. With these data we determine the structure and components of the concept (...)
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    Influence of Corporate Social Responsibility on Loyalty and Valuation of Services.Angel Herrero Crespo & Ignacio Rodríguez del Bosque - 2005 - Journal of Business Ethics 61 (4):369-385.
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  3. Influence of Corporate Social Responsibility on Loyalty and Valuation of Services.Ma Mar García los Salmonededels, Angel Herrero Crespo & Ignacio Rodríguez Bosqudele - 2005 - Journal of Business Ethics 61 (4).
     
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