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    Ethical Judgments and Intentions: A Multinational Study of Marketing Professionals.Scott J. Vitell, Aysen Bakir, Joseph G. P. Paolillo, Encarnacion Ramos Hidalgo, Jamal Al-Khatib & Mohammed Y. A. Rawwas - 2003 - Business Ethics 12 (2):151–171.
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    Ethical Judgments and Intentions: A Multinational Study of Marketing Professionals.Scott J. Vitell, Aysen Bakir, Joseph G. P. Paolillo, Encarnacion Ramos Hidalgo, Jamal Al‐Khatib & Mohammed Y. A. Rawwas - 2003 - Business Ethics: A European Review 12 (2):151-171.
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  3. The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint.Aysen Bakir & Scott J. Vitell - 2010 - Journal of Business Ethics 91 (2):299-311.
    The children’s market has become significantly more important to marketers in recent years. They have been spending increasing amounts on advertising, particularly of food and beverages, to reach this segment. At the same time, there is a critical debate among parents, government agencies, and industry experts as to the ethics of food advertising practices aimed toward children. The␣present study examines parents’ ethical views of food advertising targeting children. Findings indicate that parents’ beliefs concerning at least some dimensions of moral intensity (...)
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