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  1. Uncovering the Moral Heuristics of Altruism: A Philosophical Scale.Julian Friedland, Kyle Emich & Benjamin M. Cole - 2020 - PLoS ONE 15 (3).
    Extant research suggests that individuals employ traditional moral heuristics to support their observed altruistic behavior; yet findings have largely been limited to inductive extrapolation and rely on relatively few traditional frames in so doing, namely, deontology in organizational behavior and virtue theory in law and economics. Given that these and competing moral frames such as utilitarianism can manifest as identical behavior, we develop a moral framing instrument—the Philosophical Moral-Framing Measure (PMFM)—to expand and distinguish traditional frames associated and disassociated with observed (...)
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  2. From Homo-Economicus to Homo-Virtus: A System-Theoretic Model for Raising Moral Self-Awareness.Julian Friedland & Benjamin M. Cole - 2019 - Journal of Business Ethics 155 (1):191-205.
    There is growing concern that a global economic system fueled predominately by financial incentives may not maximize human flourishing and social welfare externalities. If so, this presents a challenge of how to get economic actors to adopt a more virtuous motivational mindset. Relying on historical, psychological, and philosophical research, we show how such a mindset can be instilled. First, we demonstrate that historically, financial self-interest has never in fact been the only guiding motive behind free markets, but that markets themselves (...)
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    Morally Contentious Technology-Field Intersections: The Case of Biotechnology in the United States. [REVIEW]Benjamin M. Cole & Preeta M. Banerjee - 2013 - Journal of Business Ethics 115 (3):555-574.
    Technologies can be not only contentious—overthrowing existing ways of doing things—but also morally contentious—forcing deep reflection on personal values and societal norms. This article investigates that what may impede the acceptance of a technology and/or the development of the field that supports or exploits it, the lines between which often become blurred in the face of morally contentious content. Using a unique dataset with historically important timing—the United States Biotechnology Study fielded just 9 months after the public announcement of the (...)
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    Legitimacy Concerns in Animal Advocacy Organizations During the Michael Vick Dogfighting Scandal.Solange E. Badano, Steven J. Burgermeister, Sidney Henne, Sean T. Murphy & Benjamin M. Cole - 2014 - Society and Animals 22 (2):111-134.
    Using the quasi-experimental setting of the Michael Vick dogfighting case, the researchers employed rich interview content to explore the question, “When a critical event occurs in the animal advocacy field, what motivates advocacy groups to respond?” The investigation reveals that what was thought to be one critical event was in actuality three unique yet interrelated critical events— the revelation of the transgressions; the punishment of the perpetrator; and the decision about whether to ally with the perpetrator in advocacy. The study (...)
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