Results for 'Brand equity'

999 found
Order:
  1. How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. [REVIEW]Won-Moo Hur, Hanna Kim & Jeong Woo - 2014 - Journal of Business Ethics 125 (1):1-12.
    The purpose of this study is to investigate the relationships among corporate social responsibility (CSR), corporate brand credibility, corporate brand equity, and corporate reputation. Structural equation modeling analysis provided support for the hypotheses from a sample of 867 consumers in South Korea. The results showed that CSR has a direct positive effect on corporate brand credibility and corporate reputation. In addition, the results indicate that corporate brand credibility mediates the relationship between CSR and corporate reputation. (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   17 citations  
  2. The Advertising Effects of Corporate Social Responsibility on Corporate Reputation and Brand Equity: Evidence From the Life Insurance Industry in Taiwan. [REVIEW]Ker-Tah Hsu - 2012 - Journal of Business Ethics 109 (2):189-201.
    This study investigates the persuasive advertising and informative advertising effects of CSR initiatives on corporate reputation and brand equity based on the evidence from the life insurance industry in Taiwan. The study finds, first, policyholders’ perceptions concerning the CSR initiatives of life insurance companies have positive effects on customer satisfaction, corporate reputation, and brand equity. Second, the advertising effects of the CSR initiatives on corporate reputation are only informative. Third, the impacts of CSR initiatives on (...) equity include informative advertising and persuasive advertising effects. This study contributes the literature by explicit defining the advertising effects of CSR initiatives. Following the first step made by McWilliams et al. (Journal of Management Studies 43(1):1–18, 2006 ), the hypotheses of this study crystallize their conceptual framework. The obtained results in this research first identify the informative advertising effects and persuasive advertising effects of CSR initiatives. (shrink)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   21 citations  
  3. The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation. [REVIEW]Chi-Shiun Lai, Chih-Jen Chiu, Chin-Fang Yang & Da-Chang Pai - 2010 - Journal of Business Ethics 95 (3):457 - 469.
    In this article, the researchers explore the following question. Can corporate social responsibility (CSR) and the corporate reputation of a firm lead to its brand equity in business-to-business (B2B) markets? This study discusses CSR from customers' viewpoints by taking the sample of industrial purchasers from Taiwan small-medium enterprises. The aims of this study are to investigate: first, the effects of CSR and corporate reputation on industrial brand equity; second, the effects of CSR, corporate reputation, and (...) equity on brand performance; and third, the mediating effects of corporate reputation and industrial brand equity on the relationship between CSR and brand performance. Empirical results support the study's hypotheses and indicate that CSR and corporate reputation have positive effects on industrial brand equity and brand performance. In addition, corporate reputation and industrial brand equity partially mediate the relationship between CSR and brand performance. (shrink)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   22 citations  
  4. The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust.Yu-Shan Chen - 2010 - Journal of Business Ethics 93 (2):307-319.
    This article proposed four novel constructs – green brand image, green satisfaction, green trust, and green brand equity, and explored the positive relationships between green brand equity and its three drivers – green brand image, green satisfaction, and green trust. The object of this research study was information and electronics products in Taiwan. This research employed an empirical study by use of the questionnaire survey method. The questionnaires were randomly mailed to consumers who had (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   11 citations  
  5. A Methodological Framework for Projecting Brand Equity: Putting Back the Imaginary Into Brand Knowledge Structures.George Rossolatos - 2014 - Sign Systems Studies 42 (1):98-136.
    The aim of this paper is to outline a methodological framework for brand equity planning with structuralist rhetorical semiotics. By drawing on the connectionistconceptual model of the brand generative trajectory of signification it will be displayed in a stepwise fashion how a set of nuclear semes and classemes or anintended semic structure that underlies manifest discursive structures may be projected by its internal stakeholders with view to attaining differential brand associations. The suggested methodological framework focuses on (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  6.  23
    Antecedents of Green Brand Equity: An Integrated Approach.Pui Fong Ng, Muhammad Mohsin Butt, Kok Wei Khong & Fon Sim Ong - 2014 - Journal of Business Ethics 121 (2):203-215.
    A steady demand for green products from concerned consumers has led companies to introduce new product lines that match or exceed consumer environmental concerns. Nonetheless, not all the organizations were able to achieve significant returns on their investments in green products. These failures are generally attributed towards companies’ inability to overcome consumer scepticism towards the performance of functional and green attributes of their brands to generate a positive green image and green value in consumers mind. Therefore, the question arises that (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  7.  8
    Do Customer Perceptions of Corporate Services Brand Ethicality Improve Brand Equity? Considering the Roles of Brand Heritage, Brand Image, and Recognition Benefits.Oriol Iglesias, Stefan Markovic, Jatinder Jit Singh & Vicenta Sierra - 2019 - Journal of Business Ethics 154 (2):441-459.
    In order to be competitive in an era of ethical consumerism, brands are facing an ever-increasing pressure to integrate ethical values into their identities and to display their ethical commitment at a corporate level. Nevertheless, studies that relate business ethics to corporate brands are either theoretical or have predominantly been developed empirically in goods contexts. This is surprising, because corporate brands are more relevant in services settings, given the nature of services, and the fact that services settings comprise a greater (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   3 citations  
  8.  40
    Brand Equity Planning with Structuralist Rhetorical Semiotics.George Rossolatos - 2014 - Kassel: Kassel University Press.
    Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand (...), structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, film theory, psychoanalysis. The proposed connectionist conceptual model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques. (shrink)
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  9.  46
    On Tye's 'Brand on Event Identity'.Myles Brand - 1979 - Philosophical Studies 36 (1):61 - 68.
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  10. X Equity, Arrow S Conditions, and Rawls's Difference Principlei Peter J. Hammond.Arrow S. Conditions Equity - 1979 - In Frank Hahn & Martin Hollis (eds.), Philosophy and Economic Theory. Oxford University Press. pp. 44--4.
    No categories
     
    Export citation  
     
    Bookmark  
  11. Action Theory Proceedings of the Winnipeg Conference on Human Action, Held at Winnipeg, Manitoba, Canada, 9-11 May 1975; Edited by Myles Brand and Douglas Walton. --. [REVIEW]Doug Walton & Myles Brand - 1976 - D. Reidel Pub. Co.
     
    Export citation  
     
    Bookmark  
  12.  9
    An Ethical Perspective on Necro-Advertising: The Moderating Effect of Brand Equity.Benjamin Boeuf & Jessica Darveau - 2019 - Journal of Business Ethics 155 (4):1077-1099.
    Necro-advertising refers to the use of deceased celebrities in advertising. This practice offers unique advantages to brands that seek to benefit from positive associations with timeless celebrities at a more affordable cost than celebrity endorsement. Nevertheless, how consumers actually respond to the use of deceased celebrities in advertising remains under-theorized. This research is the first to empirically examine consumers’ ethical judgments about necro-advertising practices. In particular, drawing from the signaling theory, it demonstrates the impact of consumer inferences about the existence (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  13.  5
    How Far Can Brands Go to Defend Themselves? The Extent of Negative Publicity Impact on Proactive Consumer Behaviors and Brand Equity.Hongjoo Woo, Sojin Jung & Byoungho Ellie Jin - 2020 - Business Ethics: A European Review 29 (1):193-211.
    Business Ethics: A European Review, EarlyView.
    No categories
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark  
  14. Brand Equity and the Value of Marketing Assets.Roderick J. Brodie & Mark S. Glynn - 2010 - In Michael John Baker & Michael Saren (eds.), Marketing Theory: A Student Text. Sage Publications. pp. 379--95.
     
    Export citation  
     
    Bookmark  
  15. Design Perceptions for 3D Printed Accessories of Digital Devices and Consumer-Based Brand Equity.Yuke Meng & Muhammad Waseem Bari - 2019 - Frontiers in Psychology 10.
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  16.  21
    Corporate Social Responsibility and Brand Advocacy in Business-to-Business Market: The Mediated Moderating Effect of Attribution.Da-Chang Pai, Chi-Shiun Lai, Chih-Jen Chiu & Chin-Fang Yang - 2015 - Journal of Business Ethics 126 (4):685-696.
    This paper examines how industrial buyers’ attributions of their suppliers’ actions of corporate social responsibility are related to both the brand advocacy and brand equity. Using a sample of 173 questionnaires gathered in Taiwan, we find that CSR perceptions of industrial buyers are more strongly and positively related to brand advocacy and brand equity when industrial buyers interpret CSR activities of their suppliers as driven more by intrinsic motives and less by extrinsic motives. Furthermore, (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  17.  32
    Research Note on Equity and Ethics in State-Promotion of Agricultural Products.Adesoji O. Adelaja & Robin G. Brumfield - 1991 - Journal of Agricultural and Environmental Ethics 4 (1):82-88.
    Many state governments in the United States promote locally-produced farm products. This paper discusses issues related to the ethics and equity of such promotional programs. The paper argues that generic promotion is generally easier to justify in terms of ethics and equity than brand promotion. It also argues that informative and factual brand promotions are easier to justify than deceptive and persuasive brand promotions. Additional equity issues arising when taxpayers finance state-promotional programs are also (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  18. Feminist Art Epistemologies: Understanding Feminist Art.Peg Brand - 2006 - Hypatia 21 (3):166 - 189.
    Feminist art epistemologies (FAEs) greatly aid the understanding of feminist art, particularly when they serve to illuminate the hidden meanings of an artist's intent. The success of parodic imagery produced by feminist artists (feminist visual parodies, FVPs) necessarily depends upon a viewer's recognition of the original work of art created by a male artist and the realization of the parodist's intent to ridicule and satirize. As Brand shows in this essay, such recognition and realization constitute the knowledge of a (...)
    Direct download (11 more)  
     
    Export citation  
     
    Bookmark   2 citations  
  19.  26
    Does Ethical Image Build Equity in Corporate Services Brands? The Influence of Customer Perceived Ethicality on Affect, Perceived Quality, and Equity.Vicenta Sierra, Oriol Iglesias, Stefan Markovic & Jatinder Jit Singh - 2017 - Journal of Business Ethics 144 (3):661-676.
    In the current socioeconomic environment, brands increasingly need to portray societal and ethical commitments at a corporate level, in order to remain competitive and improve their reputation. However, studies that relate business ethics to corporate brands are either purely conceptual or have been empirically conducted in relation to the field of products/goods. This is surprising because corporate brands are even more relevant in the services sector, due to the different nature of services, and the subsequent need to provide a consistent (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   7 citations  
  20. Letters to the Editor.Peg Brand, Myles Brand, G. E. M. Anscombe, Donald Davidson, John M. Dolan, Peter T. Geach, Thomas Nagel, Barry R. Gross, Nebojsa Kujundzic, Jon K. Mills, Richard J. McGowan, Jennifer Uleman, John D. Musselman, James S. Stramel & Parker English - 1995 - Proceedings and Addresses of the American Philosophical Association 69 (2):119 - 131.
    Co-authored letter to the APA to take a lead role in the recognition of teaching in the classroom, based on the participation in an interdisciplinary Conference on the Role of Advocacy in the Classroom back in 1995. At the time of this writing, the late Myles Brand was the President of Indiana University and a member of the IU Department of Philosophy.
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark  
  21.  18
    Altruism: Brand Management or Uncontrollable Urge?Daniel Read - 2002 - Behavioral and Brain Sciences 25 (2):271-271.
    The act-pattern model of altruism is primarily a brand-equity model, which holds that being altruistic can be traded for social benefits. This is a variant of the “selfish” altruism that Rachlin decries, with altruism being dictated by cold calculations. Moreover, personal and social “self-control” may not be as similar as Rachlin suggests – although we have good (biological) reasons to sacrifice the interests of our current selves in favour of our future selves, we have no such reason to (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark  
  22. Beauty Matters.Peg Zeglin Brand - 2000 - Indiana University Press.
    Beauty has captured human interest since before Plato, but how, why, and to whom does beauty matter in today's world? Whose standard of beauty motivates African Americans to straighten their hair? What inspires beauty queens to measure up as flawless objects for the male gaze? Why does a French performance artist use cosmetic surgery to remake her face into a composite of the master painters' version of beauty? How does beauty culture perceive the disabled body? Is the constant effort to (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  23. Beauty Unlimited.Peg Zeglin Brand (ed.) - 2013 - Bloomington, IN: Indiana University Press.
    Emphasizing the human body in all of its forms, Beauty Unlimited expands the boundaries of what is meant by beauty both geographically and aesthetically. Peg Zeglin Brand and an international group of contributors interrogate the body and the meaning of physical beauty in this multidisciplinary volume. This striking and provocative book explores the history of bodily beautification; the physicality of socially or culturally determined choices of beautification; the interplay of gender, race, class, age, sexuality, and ethnicity within and on (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark  
  24. Handbook of Brand Semiotics.George Rossolatos (ed.) - 2015 - Kassel: Kassel University Press.
    Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. -/- The Handbook of Brand Semiotics furnishes a compass for the perplexed, a (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  25.  65
    The Supplement at the… Sau(R)Ce: On Jamie Oliver’s Global Brand Identity.George Rossolatos - 2019 - Journal of Place Branding and Public Diplomacy 1:1-17.
    Amidst the constantly augmenting gastronomic capital of celebrity chefs, this study scrutinizes from a critical discourse analytic angle how Jamie Oliver has managed to carve a global brand identity through a process that is termed (dis)placed branding. A roadmap is furnished as to how Italy as place brand and Italianness are discursively articulated, (dis)placed and appropriated in Jamie Oliver’s travelogues which are reflected in his global brand identity. By enriching the CDA methodological toolbox with a deconstructive reading (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  26.  71
    Towards a Third Food Regime: Behind the Transformation. [REVIEW]David Burch & Geoffrey Lawrence - 2009 - Agriculture and Human Values 26 (4):267-279.
    Food regime theory focuses upon the dynamics, and agents, of change in capitalist food and farming systems. Its exponents have been able to identify relatively stable periods of capital accumulation in the agri-food industries, along with the periods of transition. Recently, scholars have argued that—following a first food regime based upon colonial trade in bulk commodities like wheat and sugar, and a second food regime typified by industrial agriculture and manufactured foods—there is an emerging third food regime. This new regime (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   15 citations  
  27. The Fundamental Question in Action Theory.Myles Brand - 1979 - Noûs 13 (2):131-151.
  28.  12
    Corporate Social ‘Irresponsibility’: Are Consumers’ Biases in Attribution of Blame Helping Companies in Product–Harm Crises Involving Hybrid Products?Sergio W. Carvalho, Etayankara Muralidharan & Hari Bapuji - 2015 - Journal of Business Ethics 130 (3):651-663.
    In recent years, there have been several high-profile recalls of hybrid products. If consumers perceive a global firm to be responsible for the recall, then it will reduce their brand equity. Therefore, global firms may respond in ethically questionable ways to justify themselves to important stakeholders and avoid blame. Understanding how stakeholders attribute blame for crises involving hybrid products is important to shed light on the unethical manner in which global firms might avoid blame in such situations. The (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark   2 citations  
  29. Proximate Causation of Action.Myles Brand - 1989 - Philosophical Perspectives 3:423-442.
  30.  61
    Danto on Basic Actions.Myles Brand - 1968 - Noûs 2 (2):187-190.
  31. Lord, Lewis, and the Institutional Theory of Art.Peggy Zeglin Brand - 1982 - Journal of Aesthetics and Art Criticism 40 (3):309-314.
    In "Convention and Dickie's Institutional Theory" (British Journal of Aesthetics 1980), Catherine Lord maintains the following thesis: (L) If a work of art is defined as institutional and conventional, then the definition precludes the freedom and creativity associated with art. Lord also maintains that the antecedent of this conditional is false. In this note, I argue that (i) certain confusions and assumptions prevent Lord from showing the antecedent is false, and (ii) even if the antecedent is assumed to be true, (...)
    Direct download (6 more)  
     
    Export citation  
     
    Bookmark   1 citation  
  32.  42
    Causation and Necessary and Sufficient Conditions: Reply to Hilpinen. [REVIEW]Myles Brand & Marshall Swain - 1974 - Philosophical Studies 25 (5):357 - 364.
  33. Surface Interpretation: Reply to Leddy.Peg Zeglin Brand & Myles Brand - 1999 - Journal of Aesthetics and Art Criticism 57 (4):463-465.
    In our paper "Surface and Deep Interpretation," we sought to provide detail and texture to Arthur Danto's views on interpretation, thereby explicating and defending them (as published in Mark Rollins, ed., Danto and His Critics (Blackwell, originally published 1993; second edition 2012). Leddy objects to our views; in the end, Danto's view, given our explication of it, remains tenable.
    Direct download (6 more)  
     
    Export citation  
     
    Bookmark  
  34.  54
    On the Analysis of Causation.Myles Brand & Marshall Swain - 1970 - Synthese 21 (2):222 - 227.
  35.  40
    Causation and Causal Necessity: Reply to Sanford.Myles Brand & Marshall Swain - 1976 - Philosophical Studies 29 (6):369 - 379.
    In 'on the analysis of causation' ("synthese", Volume 21, 1970), We argued that any analysis of causation entailing that "a" caused "b" only if "a" is the set of conditions necessary and sufficient for "b" yields a formal contradiction. In 'causal necessity and logical necessity' ("philosophical studies", Volume 28, 1975), David sanford objects to that argument, Concentrating his attack on the notions of causal necessity and total sets of antecedent conditions. We reply in this paper that, Although sanford's objections help (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark   4 citations  
  36.  30
    Unconscious Odor Detection Could Not Be Due to Odor Itself.Laurence Jacquot, Julie Monnin & Gérard Brand - 2004 - Brain Research 1002 (1):51-54.
  37.  60
    Causes of Actions.Myles Brand - 1970 - Journal of Philosophy 67 (21):932-947.
  38.  61
    On Philosophical Definitions.Myles Brand - 1975 - Philosophy and Phenomenological Research 36 (2):151-172.
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark  
  39.  9
    Impact of Corporate Social Responsibility Disclosure on Financial Performance: Case Study of Listed Pharmaceutical Firms of Pakistan.Muhammad Shoukat Malik & Lubna Kanwal - 2018 - Journal of Business Ethics 150 (1):69-78.
    The intention of this paper is to examine the impact of corporate social responsibility disclosure on financial performance in a case study of listed Pharmaceutical firms in Pakistan. For this case study, the panel data of 10 years from 2005 to 2014 are obtained through content analysis of annual reports. Quantitative tools were used to measure variables studied in which index was developed and used scoring methodology. Further, brand equity is introduced as a mediator between CSRD and financial (...)
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark  
  40. The Representation Of Knowledge And Belief.Myles Brand (ed.) - 1986 - Tucson: University Of Arizona Press.
  41.  18
    Danto on Analytical Philosophy of Action.Myles Brand - 1976 - Metaphilosophy 7 (2):133–148.
  42.  32
    Cognition and Intention.Myles Brand - 1982 - Erkenntnis 18 (2):165 - 187.
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark  
  43.  17
    Making Sense Speaking Nonsense.Roy Brand - 2004 - Philosophical Forum 35 (3):311–339.
  44.  22
    Does Religion Matter to Equity Pricing?Sadok El Ghoul, Omrane Guedhami, Yang Ni, Jeffrey Pittman & Samir Saadi - 2012 - Journal of Business Ethics 111 (4):491-518.
    For a sample comprising 36,105 U.S. firm-year observations from 1985 to 2008, we find that firms located in more religious counties enjoy cheaper equity financing costs. This result is robust to a battery of sensitivity tests, including alternative assumptions and model specifications, additional controls for noise in analyst forecasts, and various approaches to addressing endogeneity. In another set of tests, we find that the equity pricing role that religion plays comes predominantly from Mainline Protestants. We also document that (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   24 citations  
  45. Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty.Jatinder J. Singh, Oriol Iglesias & Joan Manel Batista-Foguet - 2012 - Journal of Business Ethics 111 (4):541-549.
    The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product brands? This study analyzes the relationship between perceived ethicality at a corporate level, and brand trust, brand affect and brand loyalty at a product level. A theoretical framework with hypothesized relationships is developed and (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   20 citations  
  46.  48
    Un/Ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings. [REVIEW]Katja H. Brunk - 2012 - Journal of Business Ethics 111 (4):551-565.
    Based on three empirical studies, this research sets out to conceptualise and subsequently operationalise the construct of consumer perceived ethicality (CPE) of a company or brand. Study 1 investigates consumer meanings of the term ethical and reveals that, contrary to philosophical scholars' exclusively consequentialist or nonconsequentialist positions, consumers' ethical judgments are a function of both these evaluation principles, illustrating that not any one scholarly definition of ethics alone is capable of capturing the content domain. The resulting conceptualisation identifies six (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   18 citations  
  47.  58
    Ethics and Disclosure: A Study of the Financial Performance of Firms in the Seasoned Equity Offerings Market.Hoje Jo & Yongtae Kim - 2008 - Journal of Business Ethics 80 (4):855-878.
    In this article, we examine the association between ethics and disclosure and the impact of this association on the long-term, post-issue performance of seasoned equity offerings (SEOs). We argue that firms with extensive disclosure are less likely to face information problems, and more likely to lead to an active shareholder monitoring, and therefore, engage in fewer unethical activities, such as aggressive earnings manipulation, and have better long-term, post-issue performance. Consistent with these predictions, this study presents evidence that disclosure is (...)
    Direct download (5 more)  
     
    Export citation  
     
    Bookmark   17 citations  
  48.  10
    Political Brand, Symbolic Construction and Public Image Communication.Iulia Medveschi & Sandu Frunza - 2018 - Journal for the Study of Religions and Ideologies 17 (49):137-152.
    A brand is a complex construction. In addition to its tangible and intangible dimensions, it implies an intrinsic relational dimension associated to any brand building process. The relational dimension is even more visible in the case of the political brand. The political brand brings with it a symbolic construction in which the experience of a diffuse form of sacredness is central, by the presence of the inadequate report specific to the manifestations related to the sacred representations. (...)
    No categories
    Direct download  
     
    Export citation  
     
    Bookmark   3 citations  
  49.  29
    CSR and Service Brand: The Mediating Effect of Brand Identification and Moderating Effect of Service Quality. [REVIEW]Hongwei He & Yan Li - 2011 - Journal of Business Ethics 100 (4):673 - 688.
    This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The study finds, first, that both CSR and SQ have direct effects on brand identification and customer satisfaction and indirect effects on customer satisfaction (via brand identification) and on service brand loyalty (via customer satisfaction and (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   12 citations  
  50.  85
    Socially Responsible Institutional Investment in Private Equity.Douglas Cumming & Sofia Johan - 2007 - Journal of Business Ethics 75 (4):395-416.
    This article studies institutional investor allocations to the socially responsible asset class. We propose two elements influence socially responsible institutional investment in private equity: internal organizational structure, and internationalization. We study socially responsible investments from Dutch institutional investments into private equity funds, and compare socially responsible investment across different asset classes and different types of institutional investors (banks, insurance companies, and pension funds). The data indicate socially responsible investment in private equity is 40–50% more common when the (...)
    Direct download (4 more)  
     
    Export citation  
     
    Bookmark   11 citations  
1 — 50 / 999