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    Ordinary People Can Reason: A Rhetorical Case for Including Vernacular Voices in Ethical Public Relations Practice.Calvin L. Troup - 2009 - Journal of Business Ethics 87 (4):441-453.
    Modern public relations practices have been dominated by appeals to impulses, desires, and images that affect publics defined predominantly in demographic terms. This paper argues that abandoning basic rhetorical assumptions about the ability of ordinary people to engage in practical reason has serious ethical implications for the marketplace as well as for society in general. The study applies recent rhetorical scholarship on issues of public discourse and rhetorical culture to public relations practices, considering how rhetoric can contribute to more effective (...)
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    The Rhetoric of St. Augustine of Hippo: "De Doctrina Christiana" and the Search for a Distinctly Christian Rhetoric (Review).Calvin L. Troup - 2010 - Philosophy and Rhetoric 43 (1):pp. 86-90.
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  3. 1. Front Matter Front Matter.Catherine Chaput, Alessandra Beasley Von Burg, Stephen Pender & Calvin L. Troup - 2010 - Philosophy and Rhetoric 43 (1).
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