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  1.  23
    The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective.Carolin Plewa, Jodie Conduit, Pascale G. Quester & Claire Johnson - 2015 - Journal of Business Ethics 127 (3):643-659.
    Corporate volunteering is known to be an effective employee engagement initiative. However, despite the prominence of corporate social responsibility in academia and practice, research is yet to investigate whether and how CV may influence consumer perceptions of CSR image and subsequent consumer behaviour. Data collected using an online survey in Australia show perceived familiarity with a company’s CV programme to positively impact CSR image and firm image, partially mediated by others-centred attributions. CSR image, in turn, strengthens affective and cognitive loyalty (...)
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  2.  29
    Case Development: An Innovative Approach to Case Studies and Experiences From a Graduate Marketing Ethics Course.Carolin Plewa & Pascale Quester - 2006 - Journal of Business Ethics Education 3:165-178.
    Ethics has become increasingly prominent in business education and educational research. With a prolific research stream developing in the area of business ethics teaching, our understanding of related approaches and issues has deepened. While researchers focus on the holistic approach to teaching business ethics, specific knowledge about teaching methods in this area remains sparse. This paper discusses an innovative approach to the case method, called case development, and its preliminary assessment in a postgraduate marketing ethics course. Groups of students were (...)
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