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  1.  38
    Understanding Ethical Luxury Consumption Through Practice Theories: A Study of Fine Jewellery Purchases.Caroline Moraes, Marylyn Carrigan, Carmela Bosangit, Carlos Ferreira & Michelle McGrath - 2017 - Journal of Business Ethics 145 (3):525-543.
    This paper builds on existing research investigating CSR and ethical consumption within luxury contexts, and makes several contributions to the literature. First, it addresses existing knowledge gaps by exploring the ways in which consumers perform ethical luxury purchases of fine jewellery through interpretive research. Second, the paper is the first to examine such issues of consumer ethics by extending the application of theories of practice to a luxury product context, and by building on Magaudda’s :15–36, 2011) circuit of practice framework. (...)
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  2.  11
    Does Board Gender Diversity Influence Financial Performance? Evidence From Spain.Nina Michaelidou & Caroline Moraes - 2017 - Journal of Business Ethics 141 (2):337-350.
    In recent years, several countries have enacted guidelines and/or mandatory laws to increase the presence of women on the boards of companies. Through these regulatory interventions, the aim is to eradicate the social and labor grievances that women have traditionally experienced and which has relegated them to smaller-scale jobs. Nevertheless, and despite the advances achieved, the female representation in the boardroom remains far from the desired levels. In this context, it is now necessary to enhance the advantages of board gender (...)
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  3.  22
    Fostering Responsible Communities: A Community Social Marketing Approach to Sustainable Living. [REVIEW]Marylyn Carrigan, Caroline Moraes & Sheena Leek - 2011 - Journal of Business Ethics 100 (3):515 - 534.
    Just as socially irresponsible organizational behavior leaves a punitive legacy on society, socially responsible organizations can foster curative change. This article examines whether small organizations can foster societal change toward more sustainable modes of living. We contend that consumption is deeply intertwined with social relations and norms, thus making individual behavioral change toward sustainability a matter of facilitating change in individual behavior, as well as in social norms and relations between organizations and consumers. We argue that it is in this (...)
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  4.  16
    Consumers' Concerns with How They Are Researched Online in Advance.Caroline Moraes - forthcoming - Business and Professional Ethics Journal.
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  5.  21
    Introduction to the Special Thematic Symposium on the Ethics of Controversial Online Advertising.Caroline Moraes & Nina Michaelidou - 2017 - Journal of Business Ethics 141 (2):231-233.
    The field of marketing and consumer ethics has evolved considerably over the past 20 years, yet research on specific areas of advertising ethics remains limited. This limitation persists despite developments in digital technologies, and the impact they have had on advertising practice generally and online advertising more specifically. Online media are becoming increasingly populated by advertising content, as consumers continuously navigate ever-evolving mediascapes. Thus, there is a need to examine the ethical issues associated with the use of controversial advertising online, (...)
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  6.  7
    Positive Shock: A Consumer Ethical Judgement Perspective.Caroline Moraes, Finola Kerrigan & Roisin McCann - 2020 - Journal of Business Ethics 165 (4):735-751.
    Existing debates on business ethics under-represent consumers’ perspectives. In order to progress understanding of ethical judgement in the marketplace, we unpack the interconnections between consumer ethical judgment, consent and context. We address the question of how consumers judge the morality of threat-based experiential marketing communications. Our interpretive qualitative research shows that consumers can feel positively about being shocked, judging threat appeals as more or less ethical by the nature of the negative emotions they experience. We also determine that the intersection (...)
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