If all the participants in the color ontology debate are naturalists with good sciences on their side, how could color subjectivism win? The apparent reason is that subjectivism is supported by the opponent process theory that is a successful neurophysiological reduction of colors. We will argue that the real reason is the unique reductive methodology of the opponent paradigm. We will undermine subjectivism by arguing against the methodology.

If all the participants in the color ontology debate are naturalists with good sciences on their side, how could color subjectivism win? The apparent reason is that subjectivism is supported by the opponent process theory that is a successful neurophysiological reduction of colors. We will argue that the real reason is the unique reductive methodology of the opponent paradigm. We will undermine subjectivism by arguing against the methodology.

According to color subjectivism, colors are mental properties, processes, or events of visual experiences of color. I first lay out an argument for subjectivism founded on claims from visual science and show that it also relies on a philosophical assumption. I then argue that subjectivism is untenable because this view cannot provide a plausible account of color perception. I describe three versions of subjectivism, each of which combines subjectivism with a theory of (...) perception, namely sense datum theory, adverbialism, and the virtual color proposal, and argue that each version faces serious objections. Considering these three theories of perception to be exhaustive of those available to the subjectivist, I conclude that subjectivism is untenable and that the scientifically motivated argument for this view is unsound. I then offer the diagnosis that the philosophical assumption on which this argument relies is mistaken. (shrink)

Color subjectivists claim that, despite appearances to the contrary, the world external to the mind is colorless. However, in giving an account of color perception, subjectivists about the nature of perceived color must address the nature of perceived spatial location as well. The argument here will be that subjectivists’ problems with coordinating the metaphysics of perceived color and perceived location render color perception implausibly mysterious. Consequently, some version of color realism, the view that colors (...) are (physical, dispositional, functional, sui generis, or some other) properties of physical objects, is correct. (shrink)

In “The Location Problem for Color Subjectivism,” Peter Ross argues against what he calls subjectivism — the view that “colors are not describable in physical terms, ... [but are] mental processes or events of visual states” (2),¹ and in favor of physicalism — a view according to which colors are “physical properties of physical objects, such as reflectance properties” (10). He rejects an argument that has been offered in support of subjectivism, and argues that, since no (...) form of subjectivism is able to account for our perception of color, we are better off adopting physicalism. (shrink)

We say "the grass is green" or "lemons are yellow" to state what everyone knows. But are the things we see around us really colored, or do they only look that way because of the effects of light rays on our eyes and brains? Is color somehow "unreal" or "subjective" and dependent on our human perceptions and the conditions under which we see things? Distinguished scholar Barry Stroud investigates these and related questions in The Quest for Reality. In this (...) long-awaited book, he examines what a person would have to do and believe in order to reach the conclusion that everyone's perceptions and beliefs about the color of things are "illusions" and do not accurately represent the way things are in the world as it is independently of us. Arguing that no such conclusion could be consistently reached, Stroud finds that the conditions of a successful unmasking of color cannot all be fulfilled. The discussion extends beyond color to present a serious challenge to many other philosophical attempts to discover the way things really are. A model of subtle, elegant, and rigorous philosophical writing, this study will attract a wide audience from all areas of philosophy. (shrink)

Byrne & Hilbert (B&H) assert that reflectances embody the reality of color, but metamerism smears the authors' “real” color categories into uselessness. B&H ignore this problem, possibly because they implicitly adopt a sort of subjectivism, whereby an object is defined by the percepts (or more generally by the measurements) it engenders. Subjectivism is unwieldy, and hence prone to such troubles.

Distinguished scholar Barry Stroud presents a sustained and intricate philosophical argument based upon the question of whether physical objects are 'actually' coloured, or whether they merely appear to be so. He demonstrates how this specific question is inextricably linked to some of the most fundamental issues in metaphysics. He also questions the very nature and constitution of these specific metaphysical issues. This long-awaited model of subtle, elegant, and rigorous philosophical writing ahould have a wide readership among philosophers working in all (...) areas of philosophy. (shrink)

Book Information The Quest for Reality; Subjectivism and the Metaphysics of Colour. The Quest for Reality; Subjectivism and the Metaphysics of Colour Barry Stroud New York Oxford University Press 2000 xv + 228 Hardback By Barry Stroud . Oxford University Press. New York. Pp. xv + 228. Hardback:.

I describe a new, comparative, version of the argument from interpersonal variation to subjectivism about color. The comparative version undermines a recent objectivist response to standard versions of that argument (Gómez-Torrente 2014).

In The Quest for Reality: Subjectivism and the Metaphysics of Colour [Stroud, 2000], Barry Stroud carries out an ambitious attack on various forms of irrealism and subjectivism about color. The views he targets - those that would deny a place in objective reality to the colors - have a venerable history in philosophy. Versions of them have been defended by Galileo, Descartes, Boyle, Locke, and Hume; more recently, forms of these positions have been articulated by Williams, Smart, (...) Mackie, Ryle, and Hardin, among others. Stroud's aim is to argue not only that these writers fail to make their cases, but that no conceivable argument could ever convince us that colors are not a part of objective reality. (shrink)

Color subjectivism is the view that color properties are mental properties of our visual sensations, perhaps identical with properties of neural states, and that nothing except visual sensations and other mental states exhibits color properties. Color phys- icalism, by contrast, holds that colors are exclusively properties of visible physical objects and processes.

Colour has often been supposed to be a subjective property, a property to be analysed orretly in terms of the phenomenological aspects of human expereince. In contrast with subjectivism, an objectivist analysis of color takes color to be a property objects possess in themselves, independently of the character of human perceptual expereince. David Hilbert defends a form of objectivism that identifies color with a physical property of surfaces - their spectral reflectance. This analysis of color (...) is shown to provide a more adequate account of the features of human color vision than its subjectivist rivals. The author's account of colro also recognises that the human perceptual system provides a limited and idiosyncratic picture of the world. These limitations are shown to be consistent with a realist account of colour and to provide the necessary tools for giving an analysis of common sense knowledge of color phenomena. (shrink)

"The Location Problem for Color Subjectivism" response to commentators.

C. L. Hardin has argued that the colour opponency of the vision system leads to chromatic subjectivism: chromatic sensory states reduce to neurophysiological states. Much of the force of Hardin's argument derives from a critique of chromatic objectivism. On this view chromatic sensory states are held to reduce to an external property. While I agree with Hardin's critique of objectivism it is far from clear that the problems which beset objectivism do not apply to the subjectivist position as well. (...) I develop a critique of subjectivism that parallels Hardin's anti-objectivist argument. (shrink)

In this paper, I present the enactive theory of color that implies a form of color relationism. I argue that this view constitutes a better alternative to color subjectivism and color objectivism. I liken the enactive view to Husserl’s phenomenology of perception, arguing that both deconstruct the clear duality of subject and object, which is at the basis of the other theories of color, in order to claim the co-constitution of subject and object in (...) the process of experience. I also extend the enactive and phenomenological account of color to the more general topic of the epistemological and ontological status of sensory qualities (qualia), outlining the fields of enactive phenomenology and enactive ontology. (shrink)

This article was written as a commentary on a target article by Peter W. Ross entitled "The Location Problem for Color Subjectivism" [Consciousness and Cognition 10(1), 42-58 (2001)], and is published together with it, and with other commentaries and Ross's reply. If you or your library have the necessary subscription you can get PDF versions of the target article, all the commentaries, and Ross's reply to the commentaries here. However, I do not think that it is by any (...) means essential for you to have read Ross's piece in order to understand this one. Ross defends a view called "color physicalism" or color realism that holds (simplifying somewhat) that colors are real physical properties (in typical cases, spectral reflectances of object surfaces). This is in opposition to what is probably a more widely held "subjectivist" view of color, holding that color qualities really exist only in the mind. In my commentary I suggest that a realist view of qualitative properties, such as Ross's, together with a direct, active view of perception, and a concept of "extended mind" (Clark & Chalmers, 1998) may provide the materials for a real solution to the notorious hard problem of consciousness. I sketch this solution in outline. - N.J.T.T. (shrink)

In his 1995 book Colour vision (New York: Routledge), Evan Thompson proposes a new approach to the ontology of color according to which it is tied to the ecological dispositions-affordances described by J.J. Gibson and his followers. Thompson claims that a relational account of color is necessary in order to avoid the problems that go along with the dispute between subjectivists and objectivists about color, but he claims that the received view of perception does not allow a (...) satisfactory relational account of color. Hence to avoid the problems of the subjectivist/objectivist dispute one must abandon the received view of perception. I describe an account which is similar to Thompson's, but which invokes instead the physical dispositional properties described by the received view. All of the distinguishing characteristics that Thompson claims separate his ecological dispositions from physical dispositions are in fact found in the physical dispositions appealed to by my proposed theory. Because my proposed theory is similar to subjectivism, Thompson's departure from the received view is not as radical as he claims. In a final section I describe the a posteriori manner in which a substantive departure from the received view must be carried out by describing an example of ecological experimentation. (shrink)

In this paper I wish first of all to argue against two possible views about colour qualities, which I shall label the Objectivist and Subjectivist views respectively. I find these views to be prevalent among philosophers of my acquaintance, though sometimes they are hidden by a veneer of post-Wittgensteinian sophistication. Part of my argument will depend on modern scientific theories of colour vision. In the second part of the paper I shall argue for a different view of my own.

Barry Stroud’s The Quest for Reality is a fine book that requires and repays several re-readings. Among the book’s many virtues is its appropriate skepticism towards the metaphysical ambition to treat some basic physical science as a fundamental ontology, an exhaustive account of what there is and how it hangs together. When Galileo concluded that mathematics was the key to the labyrinth of nature, he was prepared to treat all qualitative aspects of reality as sensational effects produced in us by (...) a world that was essentially quantitative in character. This subjectivization of quality, its “introjection” into the mind, was perhaps initially driven by a reluctance to examine the abstractive preconditions of developing and deploying a quantitative vocabulary. Certain topics, among them sensed qualities, had to be set aside because they were not amenable to treatment in such terms. As Stroud emphasizes, to simply go on to suppose that such sensed qualities are not to be found in the world because they are not amenable to such treatment is unmotivated metaphysics, not a simple deliverance of any physical science. (shrink)

In this paper I argue that color is a relational feature of the distal objects of perception, a way of appearing. I begin by outlining three constraints any theory of color should satisfy: physicalism about the non‐mental world, consistency with what is known from color science, and transparency about color experience. Traditional positions on the ontological status of color, such as physicalist reduction of color to spectral reflectance, subjectivism, dispositionalism, and primitivism, fail, I (...) claim, to meet all three constraints. By treating color as a relational property, a way of appearing, the three constraints can be met. However, serious problems for this view emerge when considering the relation between illusory color experiences and veridical color experiences. I do not propose a solution to these problems. (shrink)

The question of the constituting nature of colour is largely open. The old dispute between colour objectivism and colour subjectivism is still relevant. The former has defended itself against accusations of not being able to explain colour structures, while the latter view has received criticism for not being able to provide a plausible theory of the location of colours. By weakening the notion of physical categories, making some of them perceiver-depended, colour objectivists have managed to overcome at least some (...) of the previous accusations. However, the arguments based on Crane’s and Piantanida’s findings of the existence of binary colours like greenish-red and yellowish-blue, indicate the inadequacy of colour objectivism. Consequently, we have colours but our theories of them are false. (shrink)

Subjectivists hold that you cannot specify color kinds without implicitly or explicitly referring to the dispositions of observers. Even though "yellow" is ascribed to physical items, and presumably there is something physical in each such item causing it to be so characterized, the only physical similarity between all such items is that they all affect an observer in the same way. So the principles organizing the colors are all found within the skin.

Colour Relationalism asserts that colours are non-intrinsic or inherently relational properties of objects, properties that depend not only on a target object but in addition on some relation that object bears to other objects. The most powerful argument for Relationalism infers the inherently relational character of colour from cases in which one’s experience of a colour contextually depends on one’s experience of other colours. Experienced colour layering—say looking at grass through a tinted window and experiencing opaque green through transparent grey—demands (...) a contextual interdependency of one’s experience of one of these colours on one’s experience of the other. However, most if not all colour ontologies, and core perceptual experiential mechanisms like acquaintance and representation, can accommodate colour layering. It follows that experienced colour layering is consistent with colours being non-relational—this contextual interdependency of colours does not entail the constitutive dependency of one colour on the other. I utilize colour layering to examine the inference from the contextual to the constitutive interdependency of colours as it is employed in a well-known argument for Relationalism. I conclude that our justification for Relationalism is far weaker than Relationalists suggest. I first introduce readers to colour layering, then to Relationalism, and following this focus on the intersection of these topics. (shrink)

This paper proposes a subjectivist approach to color within the framework of an externalist form of representationalism about phenomenal consciousness. Motivations are presented for accepting both representationalism and color subjectivism, and an argument is offered against the case made by Michael Tye on behalf of the claim that colors are objective, physical properties of objects. In the face of the considerable difficulties associated with finding a workable realist theory of color, the alternative account of color (...) experience set out, projectivist representationalism, claims that the color properties we encounter in experience exist only in the representational contents of our experiences. Color experiences are caused by the physical structure of objects, but objects are never actually colored and color experiences systematically misrepresent objects as colored. However, despite being an error theory of color, projectivist representationalism does not do violence to our everyday use and understanding of color concepts and terms, nor does it undermine the role of color experience in aiding the perceiving subject in navigating through the world. (shrink)

C. L. Hardin has argued that the colour opponency of the vision system leads to chromatic subjectivism: chromatic sensory states reduce to neurophysiological states. Much of the force of Hardin's argument derives from a critique of chromatic objectivism. On this view chromatic sensory states are held to reduce to an external property. While I agree with Hardin's critique of objectivism it is far from clear that the problems which beset objectivism do not apply to the subjectivist position as well. (...) I develop a critique of subjectivism that parallels Hardin's antiobjectivist argument. (shrink)

I disagree with Ross about the location of colors: They are in the brain, not in the external world. It is difficult to deny that there are colors in our conscious visual experience, and if we take the causal theory of perception seriously, we cannot identify these colors with the beginning of the causal chain in perception (external objects in the distal stimulus field), but we must search for them at the end of the causal chain (in the brain). Several (...) lines of compelling evidence from cognitive neuroscience (e.g., synesthesia, dreaming, and achromatopsia) demonstrate unambiguously that color is in the brain. Furthermore, it seems that Ross has failed to consider one substantial version of subjectivism in his article. This monistic approach to color and consciousness appears to be the least implausible alternative when we try to understand what colors are and where they reside. (shrink)

Redness is the property that makes things look red in normal circumstances. That seems obvious enough. But then colour is whatever property does that job: a certain reflectance profile as it might be. Redness is the property something is represented to have when it looks red. That seems obvious enough. But looking red does not represent that which looks red as having a certain reflectance profile. What should we say about this antinomy and how does our answer impact on the (...) contest between realism and subjectivism about colour? I address the issues through the lens of a representationalist position on colour experience. (shrink)

This chapter focuses on the notion of color as a property of the surfaces of objects. It considers three positions on what colors are: objectivist, subjectivist, and relationalist. Examination of the arguments of the objectivists will help us understand how they seek to reduce color to a physical property of object surfaces. Subjectivists, by contrast, seek to argue that no such reduction is possible, and hence that color must be wholly subjective. This chapter argues that when functional (...) considerations are taken into account, a relationalist position best accommodates the primary data concerning color perception, and permits a better understanding of the ways in which color is both objective and subjective. The chapter ends with a reconsideration of the notions of objectivity and subjectivity themselves, and a consideration of how modern technology can foster misleading expectations about the specificity of color properties. (shrink)

Ross argues that the location problem for color-the problem of how it is represented as occupying a particular location in space-constitutes an objection to color subjectivism. There are two ways in which the location problem can be interpreted. First, it can be read as a why-question about the relation of visual experience to the environment represented: Why does visual experience represent a patch of color as located in this part of space rather than that? On this (...) interpretation, the subjectivist can answer Ross's objection by appealing to the physical location of reflectance rather than color. Second, it can be read as a how-question about visual representation itself: How does visual experience put together the experience of a color with the experience of its being located in space? This version makes the location problem a problem about visual experience itself and renders the ontology of color irrelevant to its solution. The location problem is thus no more a problem for the color subjectivist than for the color realist. (shrink)

It is plausible to think that some animals perceive the world as coloreddifferently from the way humans perceive it. I argue that the best way ofaccommodating this fact is to adopt perceiver-relativism, the view that colorpredicates express relations between objects and types of perceivers.Perceiver-relativism makes no claim as to the identity of color properties;it is compatible with both physicalism and dispositionalism. I arguehowever for a response-dependence version of it according to which an object counts as red (for a type (...) of perceiver) iff it standardly looks red to normal perceivers (of that type). Finally, I develop a notion of minimal realism on which this account counts as realist despite its subjectivist elements, in that it is committed to the objectivityof truth. (shrink)

Drawing on remarks scattered through his writings, I argue that Leibniz has a highly distinctive and interesting theory of color. The central feature of the theory is the way in which it combines a nuanced subjectivism about color with a reductive approach of a sort usually associated with objectivist theories of color. After reconstructing Leibniz's theory and calling attention to some of its most notable attractions, I turn to the apparent incompatibility of its subjective and reductive (...) components. I argue that this apparent tension vanishes in light of his rejection of a widely accepted doctrine concerning the nature of bodies and their geometrical qualities. (shrink)

Any brief comment on Barry Stroud’s fine book risks bringing some of its virtues into relief precisely by lacking them. The book’s epigraph is a passage from Wittgenstein advising philosophers to take their time. Stroud never papers over difficulties, and he allows himself to be sketchy only when it does not matter for the main line of his argument. Anyone without space constraints should take him as a model. Pleading space constraints, I shall sketch two reservations.

The metaethical subjectivist claims that there is nothing more to a moral disagreement than a conflict in the desires of the parties involved. Recently, David Enoch has argued that metaethical subjectivism has unacceptable ethical implications. If the subjectivist is right about moral disagreement, then it follows, according to Enoch, that we cannot stand our ground in moral disagreements without violating the demands of impartiality. For being impartial, we’re told, involves being willing to compromise in conflicts that are merely due (...) to competing desires—the parties to such conflicts should decide what to do on the basis of a coin flip. I suggest that Enoch is mistaken in his conception of what it means to be impartial. Once impartiality is properly construed, standing one’s ground in desire-based conflicts, whether or not moral values are at stake in the conflict, is consistent with being impartial. I defend a view on which impartiality can be understood in terms of features of our desiring attitudes. An agent acts impartially in desire-based conflicts whenever she is motivated by a final desire that aims at promoting the wellbeing of persons in a way that is insensitive to the identities of persons and their morally arbitrary features like their gender or skin color. Based on the account, I explain where Enoch’s discussion of the argument goes wrong, as well as why responses to the argument from Enoch’s critics have so far missed the mark. (shrink)

Color is an incredibly controversial topic. Here is a sample of views taken seriously: colors are dispositions to look coloured; colors are physical properties of surfaces or of light; colors are properties of certain mental states, which get projected onto the surfaces of objects or onto reflected or transmitted light; colors are an illusion; colors are sui generis. One hopes to break the impasse by finding a compelling starting point—one drawing on obvious points that are common ground—which naturally evolves (...) into the theory of color one likes. I start with remarks about the utility of having mental states with a phenomenology, remarks which are, I urge, non-controversial. I develop them into the theory of color I favor. According to it, colors are properties of objects as objective as their shapes. The final section explains how the theory handles the best argument for subjectivism about color. (shrink)

Nat Hansen builds a new argument for subjectivism about the semantics of color language, based on a potential kind of intersubjective disagreements about comparative color statements. In reply, I note that the disagreements of this kind are merely hypothetical, probably few if actual, and not evidently relevant as test cases for a semantic theory. Furthermore, even if they turned out to be actual and semantically relevant, they would be intuitively unusable by the subjectivist.

Many scholars claim that Frege's theory of colouring is committed to a radical form of subjectivism or emotivism. Some other scholars claim that Frege's concept of colouring is a precursor to Grice's notion of conventional implicature. I argue that both of these claims are mistaken. Finally, I propose a taxonomy of Fregean colourings: for Frege, there are purely aesthetic colourings, communicative colourings or hints, non-communicative colourings.

Barry Stroud’s book _The Quest for Reality_1 is, I think, the most substantial study of colour realism that has yet been written. It subjects to fundamental criticism a tradition that found its classic expression in Descartes and Locke and which in many ways remains standard today; it argues to be flawed not only the traditional rejection of colours as mere ideas or features of ideas in the mind, but also the view that colours are dispositions or powers in objects to (...) produce ideas in us—which in other quarters sometimes passes as a form of colour realism. Stroud rejects subjectivism, dispositionalism, relativism, and reductionism; but he is deliberately reticent about offering any positive account of what we believe to exist when believe colours to exist (after all, he says, in quiet allusion to Butler, everything is what it is and not another thing). And he is resolute in denying that we can give a philosophical argument to establish such belief as true. Stroud’s general conclusion can be seen as occupying a middle ground between what we might call dogmatic anti-realism and dogmatic realism. He argues (in Ch. 7) that anti-realism (or what Stroud calls the ‘unmasking’ of colours) is a view that cannot be affirmed without a kind of self-refutation—for ‘no one could abandon all beliefs about the colours of things and still _understand_ the colour terms’ (168, my emphasis). On the other hand (in Ch. 9), it remains in some sense a ‘possibility’ (204) that everyday colour beliefs might actually all be false. Stroud’s final judgment is not that we shall or should abandon the ‘Quest for Reality’, though he has expressed many reservations about it.2 The. (shrink)

The Quest for Reality, contains, amongst much else, a sustained and deeply illuminating investigation of the thesis Barry Stroud labels ’subjectivism’ about colours. The grounds he relentlessly amasses for rejecting the thesis are, in my view, compelling. There is a sense, indeed, in which I think they are more compelling than he says he himself finds them. For as I understand his arguments, they contain the materials for delivering a positive answer to the question: are objects really coloured? As (...) Stroud himself presents the outcome of his investigation, they do not. Actually, to put it in this ’headline-grabbing’ way is misleading. The real issue turns on the main concern of his book-- his immensely thought-provoking investigation of the questions: what counts as a metaphysical account of reality? And, in the test case of colours, can the task of addressing the question of whether they are or are not part of reality be successfully undertaken? The suggestion I will be making is that his rejection of subjectivism contains the materials for asking about the metaphysical reality of colour in a way that is distinct from the way he shows cannot work; and that on this distinct way, the answer to the question of whether objects are really coloured is: yes. So, he might either reject the very idea that this alternative way of framing the question about colours does count as an example of a metaphysical quest for their reality; or he might agree that it is one, but disagree with the positive answer I sketch on his behalf, so to speak. (shrink)

The problem of the nature of color is typically put in terms of the following question about the intentional content of visual experiences: what’s the nature of the property we attribute to physical objects in virtue of our visual experiences of color? This problem has proven to be tenacious largely because it’s not clear what the constraints are for an answer. With no clarity about constraints, the proposed solutions range widely, the most common dividing into subjectivist views which (...) hold that attributed colors are mental properties or mental events} and a variety of realist views, which hold that colors are properties of physical objects. These realist views, in turn, divide into views that hold that attributed colors are dispositions of physical objects to produce color experiences (dispositionalism),° nondispositional relations between objects and perceivers (the relational view)," physical properties of physical objects (physicalism),‘ or sui generis properties of physical objects (primitivism and impressionism).‘ I’ll examine a proposed constraint which Mark Johnston (1992) calls Revelation. According to Revelation, the appearance of color in our ordinary visual experience provides us with unqualified access to the nature of color. While every proposal about the nature of color must take a stand on how the.. (shrink)

Frank Jackson and Robert Pargetter (1987)2 have argued for a version of reductive physicalism about color which they claim can accommodate the basic intuitions that have led others to embrace dispositionalism or subjectivism about color. Jackson (1996) has further developed the view and provided responses to some objections to its original statement. While Jackson and Pargetter do not have much company in endorsing their specific form of color physicalism, elements of their view have shown up in (...) other realist accounts, including the relativized account of color offered by John Spackman (2002), the disjunctivism of color properties endorsed by Peter Ross (2000), and the subjectivist strain present in Sydney Shoemaker’s (1994) discussion of color.3 Additionally, Mark Johnston (1992) has used Jackson and Pargetter’s view as a principal target in his arguments against color physicalism. (shrink)

Michael Tye has recently been a vocal defender of color realism or, as I shall call it, color objectivism. Objectivism about color is the view that color properties are identical to intrinsic physical properties of the surfaces of objects. Subjectivism about color is the denial of color objectivism. Objectivists argue that color claims must be taken at face value. In this paper I forego the usual bickering about whether there are surface reflectance (...) properties that can be identified with colors as the objectivist theory requires. Supposing that some such properties could be found, I argue that if objectivism about color were correct it would have the unsavory consequence that we are rarely if ever right—perhaps never right—about the particular colors of particular things. So objectivism does not bear out common attribution of colors to the surfaces of things, after all. (shrink)