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  1.  37
    Teaching Business-Communication Ethics with Controversial Films.Jason Berger & Cornelius B. Pratt - 1998 - Journal of Business Ethics 17 (16):1817-1823.
    Two recent films by Pulitzer Prize-winning playwright, David Mamet, can provide opportunities for observing student reactions to ethically troublesome situations and for discussing business-communication ethics in the classroom. The key question addressed in this article is whether business-communication courses, for example, those in public relations, can encourage students to make the "metaphoric leap" and apply Mamet's messages to class readings and discussions on ethical problems or challenges. Through showing two films in their entirety and conducting focus groups among upper-level undergraduates, (...)
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  2. Advertising Ethics: Practitioner and Student Perspectives.E. Lincoln James, Cornelius B. Pratt & Tommy V. Smith - 1994 - Journal of Mass Media Ethics 9 (2):69 – 83.
    This study examines the self-reported ethics of both current and future advertising practitioners, and compares their responses to four scenarios and 17 statements on advertising ethics. Stepwise discriminant analysis was used to determine the extent to which both groups applied the classical ethical theory of deontology to the scenarios and statements. Results indicate significant differences between both groups. For example, current advertising practitioners are significantly less likely than future practitioners to apply deontology to decision making. The implications of these results (...)
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  3.  74
    Public Relations: The Empirical Research on Practitioner Ethics. [REVIEW]Cornelius B. Pratt - 1991 - Journal of Business Ethics 10 (3):229 - 236.
    An examination of the empirical literature on public relations ethics indicates serious doubts and concerns about the ethics of the public relations practice. Practitioners tend to perceive the ethics of their top management as higher than their own ethics, suggesting that top management (of which practitioners are a part) should be in the forefront of improving organizational and practitioner ethics.This article also discusses public relations practitioners' suggestions on how ethics in public relations can be improved. Sample members of the Public (...)
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  4.  25
    Multinational Corporate Social Policy Process for Ethical Responsibility in Sub-Saharan Africa.Cornelius B. Pratt - 1991 - Journal of Business Ethics 10 (7):527 - 541.
    The article identifies the challenges that multinational corporations (MNCs) from the developed world face in sub-Saharan Africa and examines the direct foreign-investment and development interests of the region. In light of these challenges and interests, it also explores answers to the question What is to be done?The occurrence of MNCs' operations in culturally pluralistic societies suggest that they use, as the basis for a corporation-formulated regional code of conduct, a value-based corporate social policy process. That process should embody utilitarian and (...)
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  5.  17
    Ethical Dimensions of Nigerian Journalists and Their Newspapers.Cornelius B. Pratt & Gerald W. McLaughlin - 1990 - Journal of Mass Media Ethics 5 (1):30 – 44.
    As media in developing countries confront the problems of development, they encounter a number of ethical issues emerging from conflicts between development needs and traditional journalistic considerations. This study samples journalists on 9 Nigerian national newspapers for their perceptions of ethics applications in newspaper editorials in that country. Government appears to influence editorial ethics in ways that are not ownership sensitive and personal ethics conflict with the ethics of the media for which reporters work.
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  6.  6
    Cases and Commentaries.Lou Hodges, Barbara K. Petersen, Doug Newsom, Patrick Jackson, Betsy Plank & Cornelius B. Pratt - 1993 - Journal of Mass Media Ethics 8 (4):246-256.
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  7.  18
    Ethical Inclinations of Public Relations Majors.Cornelius B. Pratt & Gerald W. McLaughlin - 1989 - Journal of Mass Media Ethics 4 (1):68 – 91.
    Four primary ethical behaviors are explored in five situations among 258 undergraduate students, mostly in public relations (PR), in two mid?Atlantic public universities. Student self?reported ethical beliefs are found to be multidimensional, with data suggesting interpretations based on theories of reasoned action.
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