Feminist research is inherently linked to action, since it integrates scholarship with activism and seeks a fundamental social change. As such, it studies communciation processes as action-oriented on two complimentary levels: action within – the perpsective of meanings created as a result of active negotiations with texts by specifically socially-situated audiences; and social action – the perspective that understandings of human communication should be applied for the improvement of social life. Such a perspective emphasizes subjectivity as the central form of (...) knowledge-making and studying, it encourages reserachers' reflexivity upon their personal, social and political positioning, it prioritizes interdisciplinary and multidimensional cooperation, it encourages non-hiereachical and empowering researcher-researchee relationships, and redefines a host of ethical research-related issues. The result is a series of challenges to normative assumptions about conducting and presenting science, and about the value of social knowledge and its emancipatory implications. A variety of case-studies applying feminist perspectives to communication research will be presented to illustrate these issues from the areas of news, advertising, children's culture, media texts and construction of gender identities, and the use of new technologies. The implications of the feminist approach to the redifinition of communication studies, and its possible contribution to bridging theory and practice, research and social change, academy and everyday life, will be highlighted. (shrink)

This article examines the dominant images of female immigrants to Israel from the former USSR. The analysis considers the intersection between gender, class, and race in the context of the problematic status of female immigrants. Portrayals of the female immigrants are studied through a qualitative content analysis of news items in the Israeli popular press during the years 1994-1997. The results suggest that the female immigrant appears in the Israeli press primarily in two negative images: as a supplier of sexual (...) services and as the “other,” not one of “us.” A third image of the “exceptional immigrant” occasionally appears. Popular press items and the results of a preliminary phone survey of a representative sample of the Jewish population are quite consistent. The survey indicates that 65 percent of the respondents hold negative attitudes toward the immigrants, the most salient of which associates them with the sex industry. (shrink)