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  1.  43
    Business Students' Ethical Perceptions of Retail Situations: A Microcultural Comparison. [REVIEW]David J. Burns, Jeffrey K. Fawcett & John Lanasa - 1994 - Journal of Business Ethics 13 (9):667 - 679.
    Due in part to a growing realization of the importance of the role that retailing plays in the marketing channel, and to the increasing numbers of college graduates being employed by retailers, growing attention is being placed on business students'' ethical perceptions of retailing practices. This study continues this focus by examining the ethical perceptions of collegiate business students attending two different universities which likely represent two different microcultures — conservative evangelical Protestant and secular.The results suggest that ethical perceptions may (...)
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  2.  34
    A Suggested Ethical Framework for Evaluating Corporate Mergers and Acquisitions.Daniel G. Chase, David J. Burns & Gregory A. Claypool - 1997 - Journal of Business Ethics 16 (16):1753-1763.
    The 1980s witnessed a dramatic increase in hostile takeovers in the United States. Proponents argue that well- planned mergers enhance the value of the firm and the value of the firm to society. Critics typically argue that undesired takeovers ultimately harm society due to external costs not borne by the acquiring firm. To be socially responsible, the manager must consider the effects of the merger/acquisition on all stakeholders. Different traditional ethical frameworks for decision making are proposed and reviewed. A model (...)
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  3.  29
    Exploring the Effects of Using Consumer Culture as a Unifying Pedagogical Framework on the Ethical Perceptions of MBA Students.David J. Burns - 2012 - Business Ethics, the Environment and Responsibility 21 (1):1-14.
    Although ethics education within the business curriculum has been receiving attention, much is unknown about the effectiveness of such education, particularly when it is integrated into the curriculum. This study looks at selected short-term effects produced by one form of integrated ethics instruction in an introductory marketing course in a graduate business MBA program in the United States. Specifically, students were introduced to an examination of consumer culture as a unifying framework to explore the ethics of decision making. As a (...)
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  4. Self-Construction Through Consumption Activities: An Analysis and Review of Alternatives.David J. Burns - 2006 - In Paul C. Vitz & Susan M. Felch (eds.), The Self: Beyond the Postmodern Crisis. Isi Books. pp. 149--167.
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  5.  16
    Exploring the Effects of Using Consumer Culture as a Unifying Pedagogical Framework on the Ethical Perceptions of MBA Students.David J. Burns - 2012 - Business Ethics: A European Review 21 (1):1-14.
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  6.  52
    The Likelihood of Deception in Marketing: A Criminological Contextualization.Homer B. Warren, David J. Burns & James Tackett - 2012 - Business and Professional Ethics Journal 31 (1):109-134.
    Deception has been practiced by sellers since the beginning of the marketplace. Research in marketing ethics has established benchmarks and parameters forethical behavior that include honesty, full disclosure, equity, and fairness. Deception in marketing, however, has not received the same level of attention. This paper proposes to treat deception in marketing within the context of criminology. By examining deception in marketing within the context of criminology, additional insight can be gained into identifying its antecendents and the likelihood of its occurrence. (...)
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  7.  27
    The Effect of Pedagogy on Students' Perceptions of the Importance of Ethics and Social Responsibility in Business Firms.Chris Manolis, Ravi Chinta, Rashmi H. Assudani & David J. Burns - 2011 - Ethics and Behavior 21 (2):103-117.
    Ethics is increasingly viewed to be an important component of business education. However, assessment of the ethics component of business education has not received the same degree of examination as has assessment of the functional areas. Instead, ethics education is often simply assumed to be effective. Is it? The objective of this study is to begin to explore this question by examining the effects of the integration of ethics into a functional area of business education, specifically a management principles course. (...)
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  8.  16
    Ethics Integration Across the Business Curriculum.David J. Burns & Pola B. Gupta - 2015 - Teaching Ethics 15 (2):245-260.
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