16 found
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  1. Doing visual analysis: From theory to practice.Per Ledin & David Machin - 2018
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  2.  45
    Doing critical discourse studies with multimodality: from metafunctions to materiality.Per Ledin & David Machin - 2018 - Critical Discourse Studies 16 (5):497-513.
    ABSTRACTIn Critical Discourse Studies and in other linguistics oriented scholarly journals we now see more research which draws upon multimodality as part of carrying out analyses of how text...
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  3.  8
    A critical multimodal analysis of the Romanian press coverage of camp evictions and deportations of the Roma migrants from France.David Machin & Petre Breazu - 2018 - Discourse and Communication 12 (4):339-356.
    In this article, we carry out a Multimodal Critical Discourse Analysis of a sample from a larger corpus of Romanian news articles that covered the controversial camp evictions and repatriation of Romanian Roma migrants from France that began in 2010 and continue to the time of writing in 2017. These French government policies have been highly criticized both within France and by international political and aid organizations. However, the analysis shows how these brutal, anti-humanitarian events became recontextualized in the Romanian (...)
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  4.  31
    Discourses of unity and purpose in the sounds of fascist music: a multimodal approach.David Machin & John E. Richardson - 2012 - Critical Discourse Studies 9 (4):329-345.
    This article, taking a social semiotic approach, analyses two pieces of music written, shared and exalted by two pre-1945 European fascist movements – the German NSDAP and the British Union of Fascists. These movements, both political and cultural, employed mythologies of unity, common identity and purpose in order to elide the realities of social distinction and political–economic inequalities between bourgeois and proletarian groups in capitalist societies. Visually and inter-personally, the fascist cultural project communicated a machine-like certainty about a vision for (...)
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  5.  22
    Renewing an academic interest in structural inequalities.David Machin & John E. Richardson - 2008 - Critical Discourse Studies 5 (4):281-287.
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  6.  13
    Ethical food packaging and designed encounters with distant and exotic others.David Machin & Paul Cobley - 2020 - Semiotica 2020 (232):251-271.
    There has been criticism of how Fair-Trade products represent workers in remote parts of the world where packaging offers an encounter with distant others which romanticizes and homogenizes them as a pre-modern form of ethnicity. Such workers are shown as always engaged in authentic, simple, honest decontextualized manual labor. And they are depicted as highly appreciative of, and empowered by, the act of ethical shopping. This paper shows that a close social semiotic analysis of Fair-Trade packaging reveals a different set (...)
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  7.  15
    Final reply.Per Ledin & David Machin - 2019 - Critical Discourse Studies 16 (5):540-548.
    We are very grateful for the responses given to our article and for the editor of this journal for inviting us to have this kind of interaction. We simply need to have this kind of open discussion...
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  8.  32
    Visually branding the environment: climate change as a marketing opportunity.David Machin & Anders Hansen - 2008 - Discourse Studies 10 (6):777-794.
    While there has been extensive work on the textual realizations of climate change in the media, there has been little on the way such discourses are realized and promoted visually. This article addresses this using Multimodal Critical Discourse Analysis to examine a new collection of images from the globally operating Getty Images intended for use in promotions, advertisements and editorials. Getty is promoting this collection in terms of Green Issues being a `marketing opportunity'. In this article we consider the results (...)
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  9.  36
    The gains and losses of identity politics: the case of a social media social justice movement called stylelikeU.Cansu Elmadagli & David Machin - 2023 - Critical Discourse Studies 20 (4):415-435.
    StyleLikeU is a hugely successful online social media platform that presents itself as a social justice movement related to body acceptance. Presenting moving personal stories, it offers a site for what it calls ‘diverse individuals’ to share their experiences as part of promoting individual self-acceptance in the face of a world that prioritizes one kind of body over another, which take the form of ableism, racism, sexism, homophobia, transphobia, ageism, sizeism and prejudice against disfigurement. Drawing out the discursive script carried (...)
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  10.  19
    The law and critical discourse studies. Le Cheng & David Machin - 2023 - Critical Discourse Studies 20 (3):243-255.
    ABSTRACT The law, in its majestic equality, forbids the rich as well as the poor to sleep under bridges, to beg in the streets, and to steal bread. (Jacques Anatole François Thibault).
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  11.  13
    The depoliticization of law in the news: BBC reporting on US use of extraterritorial or ‘long-arm’ law against China. Le Cheng, Xiaobin Zhu & David Machin - 2023 - Critical Discourse Studies 20 (3):306-319.
    ABSTRACT In this paper we explore how a public national media outlet, the British BBC, represents an international legal case which has a highly political nature. The case is US versus Huawei/meng Wanzhou, which took place between 2018 and 2021. Accusations were that the Chinese technology company committed fraud, leading the global HSBC bank to breach US sanctions against Iran. The charges were made by the US using what is called an ‘extraterritorial law’, which, while rejected as law by governments (...)
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  12.  10
    How tick list sustainability distracts from actual sustainable action: the UN 2030 Agenda for Sustainable Development.David Machin & Yueyue Liu - 2024 - Critical Discourse Studies 21 (2):164-181.
    The United Nations ‘Transforming our world: the 2030 Agenda for Sustainable Development’ lays out 17 Sustainable Development Goals to address a range of global issues related to the future of the planet and human well-being. Critics, however, argue that the Agenda, a complex product of multi-stakeholder governance, in its drive to accommodate many competing voices, is overloaded with weakly defined, overlapping and contradictory issues, concepts and buzzwords. These serve to gloss over actual concrete global problems and forces, concealing an underlying (...)
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  13.  14
    Introduction: A sociosemiotic exploration of identity and discourse. Le Cheng, Ning Ye & David Machin - 2020 - Semiotica 2020 (236-237):395-404.
    Among the categories of the telecom and internet frauds, the online romance scam is of particular concern for its sharp rise of victim numbers and the huge amount of cost. A social semiotic approach could be used to investigate the victim identity of the online romance scam from the aspects of the (re)construction and interpretation of discursive practices. The range of papers in this section shows that the study of text, context and the way that people use semiotic resources to (...)
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  14.  18
    Towards a social semiotics of rhythm in popular music.David Machin - 2013 - Semiotica 2013 (197):119-140.
    Name der Zeitschrift: Semiotica - Journal of the International Association for Semiotic Studies / Revue de l'Association Internationale de Sémiotique Jahrgang: 2013 Heft: 197 Seiten: 119-140.
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  15.  12
    The misleading nature of flow charts and diagrams in organizational communication: The case of performance management of preschools in Sweden.David Machin & Per Ledin - 2020 - Semiotica 2020 (236-237):405-425.
    It has become common to find diagrams and flow-charts used in our organizations to illustrate the nature of processes, what is involved and how it happens, or to show how parts of the organization interrelate to each other and work together. Such diagrams are used as they are thought to help visualization and simplify things in order to represent the essence of a particular situation, the core features. In this paper, using a social semiotic approach, we show that we need (...)
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  16.  25
    Optimizing the design of visual analogue scales for assessing quality of life: a semi‐qualitative study among Chinese‐speaking Singaporeans.Hwee-Lin Wee, Kok-Yong Fong, Connie Tse, David Machin, Yin-Bun Cheung, Nan Luo & Julian Thumboo - 2008 - Journal of Evaluation in Clinical Practice 14 (1):121-125.