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  1.  51
    Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive? [REVIEW]Kim Shyan Fam & David S. Waller - 2003 - Journal of Business Ethics 48 (3):237-250.
    The advertising of controversial products/services and the use of controversial images to "cut through the clutter" in the marketplace appears to be increasing around the world. However, apart from the general ethical issue regarding the deliberate use of controversial/offensive images for public viewing that may offend some people, it is important to determine what makes a controversial advertisement offensive? A questionnaire was distributed to 1014 students across four different countries in the Asia Pacific region to determine what type of products (...)
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  2.  33
    Addressing the Advertising of Controversial Products in China: An Empirical Approach. [REVIEW]Kim-Shyan Fam, David S. Waller & Zhilin Yang - 2009 - Journal of Business Ethics 88 (S1):43 - 58.
    China is a country that has undertaken a great transformation since the late 1970' s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with (...)
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  3.  29
    Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising.David S. Waller - 2002 - Journal of Business Ethics 36 (4):347 - 354.
    Political advertising has long been a target for criticism regarding unethical behaviour. This study looks at the attitudes of Australian advertising agency executives and politicians towards ethical issues relating to political advertising. A sample of 101 advertising agency executives and 46 federal politicians were compared and some attitudinal differences were found, which could be areas of tension in the agency-client relationship.
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  4.  69
    “Truth in Advertising”: The Beginning of Advertising Ethics in Australia.David S. Waller - 2012 - Journal of Mass Media Ethics 27 (1):46-56.
    In Australia, as in many countries, the early advertising industry had a poor reputation for honesty. However, in 1920 ?truth in advertising? and raising ethical behavior became the focus of the Second Convention of Advertising Men of Australasia, held in Sydney. This was a major event in Australia's advertising history and was seen as a way to legitimize the industry in the eyes of those who doubted advertising's honesty. This paper will look at the Sydney Advertising Convention, with particular reference (...)
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  5.  24
    Embedding Ethics in the Business Curriculum: A Multi-Disciplinary Approach.David S. Waller, Lynne M. Freeman, Gerhard Hambusch, Katrina Waite & John Neil - 2014 - Journal of Business Ethics Education 11:239-259.
    In response to recent corporate ethical and financial disasters there has been increased pressure on business schools to improve their teaching of corporate ethics. Accreditation bodies, such as the Association to Advance Collegiate Schools of Business, now require member institutions to develop the ethical awareness of business students, either through a dedicated subject or an integrated coverage of ethics across the curriculum. This paper describes an institutional approach to the incorporation of a comprehensive multi-disciplinary ethics framework into the business curriculum. (...)
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