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  1.  19
    ‘Consuming Good’ on Social Media: What Can Conspicuous Virtue Signalling on Facebook Tell Us About Prosocial and Unethical Intentions?Elaine Wallace, Isabel Buil & Leslie de Chernatony - 2020 - Journal of Business Ethics 162 (3):577-592.
    Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ‘conspicuous virtue signalling’, as conspicuous consumption on Facebook. CVS occurs when an individual mentions a charity on their Facebook profile. We investigate need for uniqueness and attention to social comparison information as antecedents of two types of CVS–self-oriented and other-oriented. We also explore the relationship between CVS and self-esteem, and offline (...)
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  2.  29
    How Leadership and Commitment Influence Bank Employees' Adoption of their Bank's Values.Elaine Wallace, Leslie Chernatony & Isabel Buil - 2011 - Journal of Business Ethics 101 (3):397-414.
    Retail banking is facing many challenges, not least the loss of its customers’ trust and loyalty. The economic crisis is forcing banks to examine their relationships with stakeholders and to offer greater reassurance that their brand promises will be delivered. More than ever, banks need to stand for something positive and valued by stakeholders. One way to achieve this is through paying more attention to brand values. Our article explores how values are adopted by employees within a bank. When employees (...)
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  3.  4
    How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values.Elaine Wallace, Leslie de Chernatony & Isabel Buil - 2011 - Journal of Business Ethics 101 (3):397-414.
    Retail banking is facing many challenges, not least the loss of its customers’ trust and loyalty. The economic crisis is forcing banks to examine their relationships with stakeholders and to offer greater reassurance that their brand promises will be delivered. More than ever, banks need to stand for something positive and valued by stakeholders. One way to achieve this is through paying more attention to brand values. Our article explores how values are adopted by employees within a bank. When employees (...)
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