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  1.  18
    The Legitimacy of CSR Actions of Publicly Traded Companies Versus Family-Owned Companies.Rajat Panwar, Karen Paul, Erlend Nybakk, Eric Hansen & Derek Thompson - 2014 - Journal of Business Ethics 125 (3):1-16.
    Corporate social responsibility (CSR) is one of the ways through which companies gain legitimacy. However, CSR actions themselves are subject to public skepticism because of increased public awareness of greenwashing and scandalous corporate behavior. Legitimacy of CSR actions is indeed influenced by the actions of the company but also is rooted in the basic cultural values of a society and in the ideologies of evaluators. This study examines the legitimacy of CSR actions of publicly traded forest products companies as compared (...)
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  2.  5
    Understanding Instrumental Motivations for Social Responsibility Engagement in a Micro‐Firm Context.Erlend Nybakk & Rajat Panwar - 2015 - Business Ethics: A European Review 24 (1):18-33.
    Firms engage in social responsibility activities for diverse reasons. This study focuses on understanding firms' instrumental motivations for engaging in socially responsible activities. We suggest that the instrumental motivations underlying firms' corporate social responsibility engagement are associated with their market, learning, and risk-related behaviors; thus, we identify market orientation, learning orientation, and risk-taking attitudes as three constructs that influence firms' CSR engagement. This research was conducted in the Norwegian firewood sector, in which CSR expectations are high and in which we (...)
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  3.  4
    Does the Business Case Matter? The Effect of a Perceived Business Case on Small Firms’ Social Engagement.Rajat Panwar, Erlend Nybakk, Eric Hansen & Jonatan Pinkse - 2017 - Journal of Business Ethics 144 (3):597-608.
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  4.  6
    Competitive Strategies and Small Firms’ Social Responsibilities.Rajat Panwar, Erlend Nybakk, Jonatan Pinkse & Eric Hansen - 2015 - Proceedings of the International Association for Business and Society 26:99-111.
    The literature has long addressed the question if corporate social responsibility can help a firm differentiate from competition and reduce its costs of doing business, ultimately leading to a sustainable competitive advantage. These two possible CSR outcomes, differentiation and cost leadership, also represent the two paths that firms could take in their strategic pursuits. Despite this apparent synergy between a firm’s strategic path and CSR, previous studies have not explored whether firm strategic choices have a bearing upon their level of (...)
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