5 found
Order:
  1.  28
    Understanding users’ responses to disclosed vs. undisclosed customer service chatbots: a mixed methods study.Margot J. van der Goot, Nathalie Koubayová & Eva A. van Reijmersdal - forthcoming - AI and Society:1-14.
    Due to huge advancements in natural language processing (NLP) and machine learning, chatbots are gaining significance in the field of customer service. For users, it may be hard to distinguish whether they are communicating with a human or a chatbot. This brings ethical issues, as users have the right to know who or what they are interacting with (European Commission in Regulatory framework proposal on artificial intelligence. https://digital-strategy.ec.europa.eu/en/policies/regulatory-framework-ai, 2022). One of the solutions is to include a disclosure at the start (...)
    Direct download (3 more)  
     
    Export citation  
     
    Bookmark  
  2.  19
    The effects of brand placement disclosures on skepticism and brand memory.Sophie C. Boerman, Karolina Tutaj & Eva A. van Reijmersdal - 2013 - Communications 38 (2):127-146.
    Recently, the European Union decreed that European countries should use disclosures of brand placement in programs and movies on television to guarantee fair communication. However, an understanding of the effects of disclosing brand placement is lacking. The present study is the first to test the impact of the new TV sponsorship regulations regarding disclosure of brand placement. In an experiment, we examine viewers’ opinions about disclosures along with the effects of disclosure timings. Analyses show that brand memory increases when a (...)
    Direct download  
     
    Export citation  
     
    Bookmark   1 citation  
  3.  10
    Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos.Robert F. Cartwright, Suzanna J. Opree & Eva A. van Reijmersdal - 2022 - Communications 47 (1):93-113.
    Many artists and music labels rely on partnerships with brands to pay for the production costs of their music videos. In exchange, the brands are featured in those videos. To enhance the transparency of these embedded forms of advertising, sponsorship disclosures are required. However, it remains unknown what the content of these disclosures in music videos should be to enhance sponsor transparency for adolescents. We examined how disclosure type affected adolescents’ conceptual and attitudinal persuasion knowledge. In addition, effects on responses (...)
    No categories
    Direct download  
     
    Export citation  
     
    Bookmark  
  4.  27
    Age differences in recall and liking of arousing television commercials.Mariska Kleemans, Eva A. van Reijmersdal & Margot J. van der Goot - 2015 - Communications 40 (3):295-317.
    This article examines whether there are differences between older and younger adults in recall and liking of arousing television commercials. As hypothesized, the experiment demonstrated that older adults remembered brands and products in calm commercials better than in arousing commercials, and they also liked calm commercials more. In contrast, younger adults remembered brands and products in arousing commercials better and they liked these commercials more. In addition, linear relationships showed that for older adults arousal deteriorates their recall and liking, whereas (...)
    Direct download  
     
    Export citation  
     
    Bookmark  
  5.  4
    Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations.Margot J. Van Der Goot, Eva A. Van Reijmersdal & Sharmaine K. P. Zandbergen - 2021 - Journal of Media Ethics 36 (3):154-169.
    Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterargu...
    No categories
    Direct download (2 more)  
     
    Export citation  
     
    Bookmark