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  1.  13
    The Effects of Brand Placement Disclosures on Skepticism and Brand Memory.Sophie C. Boerman, Karolina Tutaj & Eva A. van Reijmersdal - 2013 - Communications 38 (2):127-146.
    Recently, the European Union decreed that European countries should use disclosures of brand placement in programs and movies on television to guarantee fair communication. However, an understanding of the effects of disclosing brand placement is lacking. The present study is the first to test the impact of the new TV sponsorship regulations regarding disclosure of brand placement. In an experiment, we examine viewers’ opinions about disclosures along with the effects of disclosure timings. Analyses show that brand memory increases when a (...)
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  2.  24
    Age Differences in Recall and Liking of Arousing Television Commercials.Mariska Kleemans, Eva A. van Reijmersdal & Margot J. van der Goot - 2015 - Communications 40 (3):295-317.
    This article examines whether there are differences between older and younger adults in recall and liking of arousing television commercials. As hypothesized, the experiment demonstrated that older adults remembered brands and products in calm commercials better than in arousing commercials, and they also liked calm commercials more. In contrast, younger adults remembered brands and products in arousing commercials better and they liked these commercials more. In addition, linear relationships showed that for older adults arousal deteriorates their recall and liking, whereas (...)
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  3. Sponsorship Disclosures in Online Sponsored Content: Practitioners’ Considerations.Margot J. Van Der Goot, Eva A. Van Reijmersdal & Sharmaine K. P. Zandbergen - 2021 - Journal of Media Ethics 36 (3):154-169.
    Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterargu...
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